Digital Signage Done Right
Voice-Activated Signage Explained

Voice-Activated Signage Explained

June 30, 2020

EPISODE 39 | Guest: Trey Hicks, chief sales officer, Visix, Inc.

Interactivity is becoming ubiquitous in digital signage, and today there’s a new way to interact with the screen: voice interface. Yes, just talk to the screen, ask for what you want to see, and it shows you that content.

This hands-free method is perfect for today’s audiences because it mimics smart speakers and other digital assistants we already use at home. And at a time when things like germ transmission are on everyone’s minds, it offers a hygienic way to get what you need without undue risk.

- Learn about increasing engagement and lowering health risks with voice-activated signage

- Understand the difference between natural language processing and speech recognition

- Hear the easy 1-2-3 of setting up voice interaction for any screen

- Think about adding voice to meeting room signs

- Make video walls even more impressive with voice

- Explore what the future of interactivity may hold

 

See the full transcript HERE.

See voice-activated digital signage in action: https://youtu.be/wGpkRwr5AqU

Video Walls - The Ins and Outs

Video Walls - The Ins and Outs

June 16, 2020

EPISODE 38 | Guest: Joe Murray, systems engineer and architect, Visix, Inc.

Video walls are big, bold and beautiful, and they always capture attention. But it’s more than just tossing a few screens on a wall and running a video. There are a bunch of factors to consider when planning and implementing a video wall installation – the screens, the players and the content all have to work together to create the “wow factor” you’re looking for. And planning and testing things out in advance is critical to ensure everything looks as good as possible before you go live to your audience.

But can you have a cool video wall without breaking the bank? We’ll explore costs, equipment, content and real-world examples of successes and fails in this podcast.

- Learn about display and player options

- Find out how bezels can make or break a video wall

- Explore content ideas and design tips for video walls

- Understand some common pitfalls and how to avoid them

- Hear about some great installs, and a couple of not-so-great ones

 

See the full transcript HERE

Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview and our blogs about video walls.

Interactive Wayfinding and Directories - Plan for Success

Interactive Wayfinding and Directories - Plan for Success

June 2, 2020

EPISODE 37 | Guest: Jill Perardi - creative services manager, Visix, Inc.

One way to improve the visitor experience is by offering interactive wayfinding and directories. But what exactly does that involve? How do you design and manage the project? And who will maintain it?

The key to a successful wayfinding project is to plan out your steps in advance, and adjust as needed before ever going live in front of the audience. The more you do on the front end, the fewer headaches on the back end.

In this episode, we walk through the entire process from concept to completion, with questions and considerations for every step.

- Understand how to assess your need and set your goals

- Learn who needs to be involved during the various stages

- Know what assets to gather and how to manage them over time

- Save time and effort by anticipating questions in advance

- Design for your audience, not yourself

- Put yourself in visitors’ shoes – test and test again

 

See the full transcript HERE 

Learn more about this topic in our blog How to Do Digital Wayfinding Right, our podcast episode Ideas to Make Your Signs Interactive and our white paper in 10 Steps to Successful Interactive Wayfinding

Digital Signage Done Right Takes Top Slot in the 2020 Communicator Awards

Digital Signage Done Right Takes Top Slot in the 2020 Communicator Awards

May 22, 2020

Our podcast has won the 2020 Communicator Award of Excellence for Podcasts Series-Corporate Communications.

Previously we also got on some lists: #1 spot on Feedspot’s Top 10 Digital Signage Podcasts You Must Follow in 2020, #4 on Bananatag’s The 20 Best Internal Communications Podcasts for 2020, and #6 on Blogin’s Best Podcasts on Corporate Communications.

Press Release

Why Customer Experience Is the New Buzzword

Why Customer Experience Is the New Buzzword

May 19, 2020

EPISODE 36 | Guest: Sean Matthews, president & CEO, Visix, Inc.

Customer experience, consumer experience – it’s all about the impression you make on your audience. As people become used to always having touchscreens with them and around them, it becomes more and  more important for organizations to offer information in a familiar way.

Looking at communications as an experience is the modern approach, and helps make sure that people are actively engaged in what you’re saying to them. Instead of simply replacing posters with screens, you need to maximize and personalize your digital signs and their content to match viewer expectations.

- Explore how customer expectations have changed over time

- Understand how interactivity effects the customer experience

- Consider what content is compelling for each viewer

- Learn how a voice-user interface can make any screen interactive

- Think about future-proofing and greening your technologies

 

See the full transcript HERE 

Learn more about this topic in our white paper Touchscreens for Audience Engagement

Questions to Ask When Shopping for Digital Signage

Questions to Ask When Shopping for Digital Signage

May 5, 2020

EPISODE 35 | Guest: Ellyce Kelly, client relationship manager, Visix, Inc.

Digital signage software isn’t an off-the-shelf product. The content management system (CMS) you’ll need will depend on what you want to accomplish with it. We’ve put together a list of questions to ask when you’re shopping around to help you determine which system is right for your organization.

Knowing for what you want to do now – and what you might want to do in the future – before starting the purchasing process can save you a lot of headaches and money down the road.

- Learn how your audience and goals will affect workflows

- Map out who is going to use it and how

- Plan for both design freedom and limitations

- Consider data integration, interactivity and alerts

- Think about expansion to other screens and BYOD endpoints

- Don’t ignore support and services

 

See the full transcript HERE 

Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview

Get our infographic 10 Questions to Ask When Buying Digital Signage

Networking Basics for Digital Signage

Networking Basics for Digital Signage

April 21, 2020

EPISODE 34 | Guest: Joe Murray, systems engineer, Visix, Inc.

Though the purpose and goals of digital signage might seem a bit abstract – things like engagement and return on involvement – at its heart, it’s a technology. That means screens, cables, wires, computers and other hardware. So, it’s important to understand networking basics.

Each deployment will be different, depending on a number of specifics to the physical infrastructure, internet access and security considerations. But there are some things that can apply to almost all deployments:

- Explore the differences between cloud-hosted and on-premise systems

- Understand basic networking essentials before deployment

- Look at the specific network requirements for a Visix system

- Learn how even secure facilities can take advantage of digital signage

- Think about security issues

- Don’t forget bandwidth considerations

 

See the full transcript HERE 

Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview and the AxisTV Signage Suite Networking Guide

Ideas to Make Your Signs Interactive

Ideas to Make Your Signs Interactive

April 7, 2020

EPISODE 33 | Guest: Jill Perardi - creative services manager, Visix, Inc.

Interactivity is ubiquitous. Websites only work through interactivity. Social media is dependent on people interacting with each other’s content. Forums and reviews are crowdsourced. And, of course, our smartphones and tablets are interactive. If you’re using digital signage, your audience expects some form of interactivity, and will tune out if it isn’t on offer.

But interaction doesn’t have to mean using touchscreens. Any way you can get your audience to participate in your digital signage messaging is a form of interaction. 

In this episode, we’ll look at a number of different ways your audience can become more than just passive receivers of your content, with lots of ideas to make your signs interactive.

- Understand the benefits of interactive signs

- Get ideas for different types of interactive content

- Explore wayfinding, donor boards, timelines and more

- Consider hotspots and voice activated signage

- Learn how audiences can interact without using touchscreens

 

Read the full transcript HERE 

Learn more about this topic in our Masterclass Guide 4: Digital Signage Design Guide

8 Scalable Features of an Enterprise CMS

8 Scalable Features of an Enterprise CMS

March 24, 2020

EPISODE 32 | Guest: Sean Matthews, president and CEO, Visix, Inc.

 

One of the main advantages to having enterprise-level digital signage is scalability. Not just in terms of the size of the deployment (number of displays and media players, locations or even geographical areas) but also in terms of features. This is one of the things that sets this type of digital signage head and shoulders above many of the cheap or even so-called “free” options now available. 

In this podcast, we take a deep dive into eight features can scale in an enterprise-level deployment, and talk about the advantages and practical applications of each one. 

- Design toolkits allow custom branding versus using restrictive templates

- Integration with more calendaring systems can save time and money in the long run

- Room signs and other space management tools can be part of a more comprehensive strategy

- Interactivity on touchscreens offers a personalized, self-service user experience

- Previewing on the desktop ensures you only publish content that is accurate and well crafted

- Single Sign-On, organizations and sub-organizations let you manage user accounts better and faster

- Professionals services will be necessary and can be affordable

 

See the full transcript HERE 

Learn more about this topic in our Masterclass Guide 2: Digital Signage Planning Guide

5 Key Advantages of Enterprise Software for Digital Signs

5 Key Advantages of Enterprise Software for Digital Signs

March 10, 2020

EPISODE 31 | Guest: Sean Matthews, president and CEO, Visix, Inc.

scalability 

The digital signage field has become quite crowded lately, with hundreds of companies offering just about every kind of solution you can think of. Many of these might be right for a smaller deployment, but larger organizations really need to consider the features that come with an enterprise-level product. 

Sean Matthews of Visix talks about five key things to keep in mind when shopping around for a digital signage CMS, and why it’s worth the time and money to invest in a product that’s right for your organization from the very beginning. 

- Scalability: how the system not only scales in size but also in features

- Interoperability: being able to connect with databases and automated content sources

- Extensibility: the ability to add subsets of features to your system

- Security: on-site safety using alert notifications, but also internet security for your system

- Reporting: having tools to measure a number of elements so your system is always running efficiently

 

See the full transcript HERE

Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview

PowerPoint Design for Digital Signs

PowerPoint Design for Digital Signs

February 25, 2020

EPISODE 30 | Guests: Melissa Sartin, creative content artist for Visix, and Dwayne Johnson, senior interactive artist for Visix

One of the most popular ways to create content for digital signage is to use PowerPoint and then simply import the slides into the CMS. Which makes sense since people already know how to use PowerPoint. But PowerPoint design for digital signs is not quite the same as creating slides for a presentation; they’re different media. And not everyone is a designer or has a design eye.

In this podcast, two of our award-winning designers give you some best practices to keep in mind with PowerPoint tips for digital signage.

- Consider aspect ratios

- Choose the right colors and color combinations

- Focus on the background

- Use images correctly, and legally

- Create campaigns for longer messages

- Don’t forget a call to action

- Spell things correctly and use correct punctuation

- Slide Master can make everything easier

- Smart Art vs. clip art

- Watch those transitions and animations

 

Get the full transcript HERE 

Learn more about this topic in our Designing Digital Signage Content in PowerPoint White Paper 

Bonus Infographic Download: 10 Design Tips for Better PowerPoint Presentations

Human-Centered Design for Digital Signage

Human-Centered Design for Digital Signage

February 11, 2020

EPISODE 29 | Host: Derek DeWitt – communications specialist, Visix, Inc.

Human-centered design (HCD) is an approach to problem solving used in design and management frameworks. It puts people at the heart of the decision-making process, and is used by organizations such as the Society for Experiential Graphic Designs (SEGD) when creating wayfinding systems.

These ideas and methodologies can help shape your visual communications to increase engagement and participation. In this podcast, we’ll look at the four stages of HCD and how we can specifically apply them to a digital signage strategy.

- Understand the basics behind human-centered design

- Examine how to get inspired by, and feedback from, your audience

- Learn how to use feedback to create ideas and frameworks

- Explore how to turn those frameworks into experimental prototypes

- Get practical examples of how to implement HCD ideas and processes

 

Get the full transcript HERE

Learn more about this topic in our Masterclass Guide 2: Digital Signage Planning Guide

Understanding Organizational Culture and Employee Types

Understanding Organizational Culture and Employee Types

January 28, 2020

EPISODE 28 | Host: Derek DeWitt – communications specialist, Visix, Inc.

Digital signage can be a core element in organizational communications, especially internal. To truly use it effectively, you have to understand both your organizational culture and the employee types that make up your audience.

At its heart, communication is simply people talking to people. That applies whether it’s a face-to-face conversation, webpage, newsletter or digital signage message. In order to be successful, you have to have an idea of who you are and who you are communicating with. This means defining the priorities and interests of both your company and your people.

This podcast looks at different organizational cultures and different employee types, to help you create framework for thinking about and applying HCD ideas to your digital signage (which is the topic of our next podcast).

- Understand the 21st century mindset, especially when it comes to the workplace

- Consider what “corporate culture” means, and its impact on employees

- Explore eleven types of corporate cultures, determined by what they value and how they motivate employees

- Examine two different lists of employee types to attempt to understand what they value and what engages them

 

Get the full transcript HERE

Learn more about this topic in our Masterclass Guide 2: Digital Signage Planning Guide

Image Tips for Digital Signs

Image Tips for Digital Signs

January 14, 2020

EPISODE 27 | Guest: Jill Perardi - creative services manager, Visix, Inc.

Though digital signage content usually includes text, it’s a visual medium and pictures can make or break a message’s effectiveness. A picture’s worth a thousand words and all that. But there’s a lot more to consider than just throwing up a picture you found on the web. Where you get the picture, the quality and resolution, having good contrast and placement are just some of things to keep in mind.

And the term “visual” isn’t limited to photographs. You can use video, GIFs and cinemagraphs. Icons can help make things clearer to audiences of all backgrounds. Should you use PDFs or clipart? Can you ask your audience for images to use?

This podcast gives you image tips for digital signs, and looks at the ins and outs of using visuals in your messages to make them stand out and have impact.

- Learn best practices for using images on digital signs

- Understand legal restrictions and licensing rights

- Consider when to use PDFs and clipart, and when not to

- Get creative ideas for crowdsourcing, social and selfies

- Explore how icon systems can help connect to any audience

- Find out where to get graphics – both inside the organization and outside (lots of links!)

 

See the full transcript HERE

Learn more about this topic in our Masterclass Guide 4: Digital Signage Design Guide

Four Digital Signage Shortcuts

Four Digital Signage Shortcuts

December 31, 2019

EPISODE 26 | Guest: Debbie DeWitt – marketing communications manager, Visix, Inc.

 

Constantly creating fresh, exciting digital signage content can be quite a burden, especially for a small team tasked with maintaining an enterprise system. However, you don’t have to go it alone. There are a number of digital signage shortcuts to take the burden of creation off your shoulders, yet still have up-to-date content that fits with your design and brand standards. 

In this podcast, we’ll look at four options – automated content, using templates, curated content and content subscriptions – that can save you time and help your digital signage be the best it can be. 

- Evaluate different automated content feeds and decide which are the right ones for you

- Get tips for allowing others to contribute content, and using templates to standardize the look

- Find content you can use on the web and from within your own organization

- Consider different content subscription options to enhance your digital signage content offering

 

See full transcript HERE.

Learn more about this topic in our Masterclass Guide 3: Digital Signage Content Guide

Engaging the New Workforce with Digital Signs

Engaging the New Workforce with Digital Signs

December 17, 2019

EPISODE 25 | Guest: Debbie DeWitt, marketing communications manager for Visix

The pace of technology has created a true generation gap. What’s being called the “new workforce”, currently mainly made up of millennials, have very different priorities and expectations than previous generations. They care about quality of life both inside and outside work, and want more transparency, collaboration and community. 

Our podcast walks through why it’s important to understand and engage the new workforce. We step through nine of the priorities that you can address using your digital signs to engage millennials and future generations

- Get stats that prove it’s vital for an organization to keep millennials engaged

- Learn what motivates millennials stay with an organization longer

- Consider nine key priorities for this generation that need to be part of your culture

- Explore flexibility, collaboration, transparency, professional development, perks and more

- Discover tips on how to apply modern employees’ priorities to digital signage strategies

 

Get the full transcript HERE.

Learn more about this topic in our Masterclass Guide 2: Digital Signage Communications Planning

Measuring the Effectiveness of Digital Signage Designs

Measuring the Effectiveness of Digital Signage Designs

December 3, 2019

EPISODE 24 | Guest: Jill Perardi, creative services manager for Visix 

You’ve spent a lot of time and energy creating what you think are wonderful, eye-catching messages. But how do you know whether your digital signage designs are actually achieving your communication aims? Do people look at them? Do they remember them? Are they responding to your calls to action?

If you don’t have a way to measure how effective your message designs are, how can you evaluate, adjust and improve over time? The answer is you can’t.

Engagement is the goal of a digital signage system, and like any other business function, you have to gauge successes and trends to know if it’s working. This podcast will give you some guidelines for judging the effectiveness of your digital signage designs.

 

- Find out how to ensure your designs further your communication objectives

- Learn how to judge message designs on their technical and aesthetic merits

- Explore different types of calls to action and A/B testing

- Understand how to balance between too much and too little

- Get tips on long-term planning, monitoring and measurement 

 

Get the full transcript HERE

 

Learn more about this topic in our Masterclass 4: Digital Signage Design Guide

Maintaining Momentum with Digital Signage

Maintaining Momentum with Digital Signage

November 19, 2019

EPISODE 23 | Guest: Debbie DeWitt, marketing communications manager for Visix

 

You’ve launched your digital signage system and everything is going well. But how do you keep things running smoothly? And how do you keep people motivated both behind the scenes and in front of your screens? Maintaining momentum on digital signs can make the difference between short-term and long-term success. 

This podcast looks at ways to make sure that your digital signs are effective and appealing in the long run. We talk about how to improve and adjust what your sharing with audiences to keep them coming back, and how to plan for new content teams and system expansions to ensure that there’s no interruption in communications and no degradation of quality. 

We’ll also tackle how to inspire content managers with plenty of tips and tricks, and real-world examples to maintain momentum with your digital signage.

- Learn how to keep workflows simple and fun

- Explore the impact of digital signage champions

- Get ideas for automated content and new content sources

- Hear tips for continuous training, policies and localization

- Discover how software updates can make jobs easier

Get the full transcript HERE.

Subscribe to this podcast: iTunes | Google Play | Stitcher | Spotify | RSS 

Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview

Engaging 10 Business Teams with Digital Signage

Engaging 10 Business Teams with Digital Signage

November 5, 2019

EPISODE 22 | Guest: Sean Matthews, president and CEO of Visix 

Today’s business environment is competitive, and internal communications need to support and encourage employees continuously and consistently. Engaging business teams with realtime messaging, data visualizations and recognition on digital signs is one of the most efficient ways a business can support everyone from the c-suite to HR, to sales and customer service, to production and facilities. 

Different teams can use digital signage to increase the reach and effectiveness of their communications, though each one will use it a bit differently. Not only can digital signs engage employees in different departments, it can help them engage their own target audiences. 

  • Explore how 10 different business teams can benefit from digital signage
  • Get real-world examples of what each team might want to see on digital signs
  • Discover how digital signage can create a culture of communication and community
  • Understand how digital signs can replace or reinforce email
  • Learn how digital signage can support change, productivity, engagement and retention 

Learn more about this topic in our Masterclass Guide 2: Digital Signage Communications Planning

See full transcript HERE

Using Digital Signs to Recognize Employees

Using Digital Signs to Recognize Employees

October 22, 2019

EPISODE 21 | Host: Derek DeWitt, communications specialist for Visix

Multiple studies have shown that employees who feel valued are happier, work harder and change jobs less frequently. There are psychological reasons for this, but also physiological ones as well. Ignoring the need for personalized, genuine and public recognition can cost a company far more than it would to implement some simple ways to recognize employees. 

Adding employee recognition to the digital signage mix is a fairly straightforward and simple thing organizations can do that yields large-scale results. But putting kudos on screens isn’t everything. 

- Learn why recognition is important for mind and body

- Understand how recognizing employees helps the bottom line

- Get practical examples for individual and team recognition

- Discover how digital signage can help build a kudos community

- Explore ideas to add gamification to recognition efforts

 

See the full TRANSCRIPT HERE

 

Learn more about this topic in our Masterclass Guide 2: Digital Signage Communications Planning

Adding Digital Signs to Your Alert System

Adding Digital Signs to Your Alert System

October 8, 2019

EPISODE 20 | Guest: Sean Matthews, president and CEO of Visix

Having comprehensive and integrated alert capabilities is important to every kind of organization – from schools and universities to corporate campuses, medical facilities to manufacturing plants, government offices and hotels – anywhere people gather in large numbers. The first step is to put together a crisis communications plan that unites all parts of your alert system. 

A report by Solution estimates that the mass notification market will be worth $9.69 billion by the year 2021, as more and more organizations adopt robust alert notification plans, and municipalities, counties and even whole states are launching interoperable emergency communications systems with grants and funding options to help deploy them. 

Digital signage can be a key element in a good on-site alert system. Learn how it fits into the puzzle, how the technology talks to each other and tips for making sure everything runs as smoothly as possible if there’s an emergency. 

- Discover how digital signs fit into a larger alert strategy

- Explore how to ensure comprehensive coverage

- Learn about funding options for safety systems

- Get tips on the types of messages and designs to prepare

- Hear 7 steps to a good crisis communications plan

 

Read the full TRANSCRIPT HERE

Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview

Tips to Measure Digital Signage ROI

Tips to Measure Digital Signage ROI

September 24, 2019

EPISODE 19 | Guest: Ellyce Kelly, client relationship manager for Visix 

What’s the point of your communications? What are you trying to say, and what should people do or know once they see your message? Each reason for communicating will have its own goal and method of measuring success. How can you tell if your messages are successful if you don’t first define what success is? In this episode, we delve into how to measure digital signage ROI. 

A message without something for the audience to do can’t be measured. You’ll have no idea if it worked or not. Maybe they saw it, maybe they liked it, maybe they didn’t. Every message needs a goal, a baseline and a call to action. To measure success, you can use URL visits, surveys, interactivity and more. 

ROI needs to be a long-term, continuous process. Consistent measurement allows you to fine-tune your communications, your designs and your calls to action; and to engage more people to get the results you’re after.

 

- Understand why ROI matters for digital signage deployments

- Know how to formulate measurement goals and create a baseline

- Get tips on turning Return on Investment into Return on Involvement

- Find out why a good, measurable call to action is essential

- Learn how to measure ROI using surveys, QR codes, smartphone snaps and more

 

Read the full TRANSCRIPT HERE

Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview

Get Inspired by Modern Marketing Trends

Get Inspired by Modern Marketing Trends

September 10, 2019

EPISODE 18 | Guest: Debbie DeWitt, marketing communications manager for Visix 

The times have changed, especially the way we all respond to marketing. How can you enhance the customer experience rather than intrude upon it? Don’t just advertise to your audience – engage with them. Take a page from modern marketing trends to make your screens more attractive and interesting to your audience. 

Share content they care about. Turn everyone into an influencer. Craft your call to action so you have a way to measure interest. Respond to how people are interacting with your communications and constantly adjust. By taking a cue from super-brands, content marketing and online trends, you can build a content strategy that continuously feeds your screens, your audience’s interests and your goals.   

- Learn why and how to create a more consumer-like experience

- Explore the differences in advertising, branding and influencer marketing

- Understand the three pillars of content marketing: valuable, relevant, consistent

- Gather data on your audience to better understand their interests

- Take advantage of reviews, testimonials and other crowdsourced content 

 

Get the FULL TRANSCRIPT HERE 

Learn more about this topic in our Masterclass Guide 3: Digital Signage Content

 

You've spoken, we've listened: After considering feedback from listeners, Digital Signage Done Right will now premiere new episodes every other Tuesday. This gives you time to catch up on the back catalog, as well as still get fresh insights regularly. 

 

Automated Content for Digital Signs

Automated Content for Digital Signs

September 3, 2019

EPISODE 17 | Host: Derek DeWitt, communications specialist for Visix 

 

Information today changes at breakneck speed, and your audience is used to having the latest facts at their fingertips at any moment, in realtime. Your digital signs need to match those expectations to be considered reliable and credible by your viewers. Automated content can help. 

Fortunately, there are a lot of options for auto-updating content that can take the burden off your signage managers. These feeds let you set them up once and then let them run – and you’ll always have the most up-to-date info on your screens. 

By automating this value-add content that’s tailored to your audience's interests, your signage managers can concentrate on crafting your more important messages and campaigns. And because people will be checking your screens for the latest updates, they’ll see your other communications at the same time. 

- Understand how automated content can save you time and increase audience engagement

- Walk through the top 11 automated feeds you should be showing on your digital signs

- Learn how content subscriptions can take care of content sourcing and design for you

- Explore social media, pop culture and infotainment content ideas and examples

 

Read the FULL TRANSCRIPT HERE 

Learn more about this topic in our Masterclass Guide 3: Digital Signage Content

 

 

 

 

Storytelling and Text Tips for Digital Signs

Storytelling and Text Tips for Digital Signs

August 27, 2019

Guest: Jill Perardi, creative services manager for Visix 

While a good amount of what you put on your digital signs is visual, the main component is always going to be text. But which words are most effective? Are some fonts better than others? What about tying multiple messages into longer stories? 

By writing effective copy and using campaigns, you can create a narrative that’s more engaging and more memorable than one-off messages. People are more likely to engage with a story than a sentence, and they’re also more likely to tell their friends and colleagues about it. 

Jill Perardi shares text tips for digital signs, as well as her experience and insight on how best to adapt your messages to this unique format. 

 

- Learn why campaigns can be more effective than single messages

- Explore different storytelling formats with real-world examples

- Get font tips on advice for writing effective copy

- Understand keywords and language trends

- Know which types of words are best, and which to avoid

- Find useful links for online tools in our episode transcript

 

Get the FULL TRANSCRIPT HERE 

Learn more about this topic in our Masterclass Guide 4: Digital Signage Design