Get practical advice from experts on systems, communications, content and design. Whether you’re using digital signage, or just considering it, we can help you communicate better. DSDR has won a 2022 Gold Quill Award, a 2022 Gold MarCom Award, a 2021 AVA Digital Award Gold, 2021 Silver Davey Award & 2020 Communicator Award of Excellence, and on numerous top 10 podcast lists. https://www.visix.com/news/visix-digital-signage-done-right-ranks-as-top-communications-podcast-for-2020/
Episodes
Tuesday Oct 31, 2023
Align Internal and External Communications
Tuesday Oct 31, 2023
Tuesday Oct 31, 2023
EPISODE 126 | Guest: Debbie DeWitt, marketing communications manager for Visix
Most organizations have communications for both internal and external audiences. If you’re sending mixed messages, or if those messages don’t reflect common branding and values, you can lose both employee trust and customer revenues
In this episode, we talk about the importance of aligning your internal and external communications, what the benefits are when you do, and some of the real bottom-line repercussions if you don’t.
- Learn where internal and external communications should overlap
- Understand the benefits of communications alignment
- Hear why brand standards are just as crucial as consistent messaging
- Discover the three Ts (transparency, trust and training) and channel maps
- Get best practices you can start using today
See the full transcript HERE
Get more communications advice in our free guide Digital Signage Communications Planning
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