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Episodes
Tuesday Aug 05, 2025
Tuesday Aug 05, 2025
EPISODE 172 | Derek DeWitt, communications specialist for Visix
Choosing the right content for your digital signs can feel overwhelming, but an effective strategy is rooted in one key factor: your organization's structure. The way your company is built – whether it's a traditional hierarchy, a dynamic matrix or a decentralized network – fundamentally shapes its culture, workflows and communication needs.
This episode unpacks how aligning your visual communications with your company's framework can help you prioritize and produce better messaging. We explore seven distinct organizational structures and give you specific, actionable content ideas designed to reinforce your company’s goals, improve the employee experience and make your internal communications more effective than ever.
- Identify which of the seven most common organizational structures your company uses.
- Learn to tailor messaging to the communication flows and cultural values of each model.
- Discover dozens of content ideas for each of the different frameworks.
- Understand why a call to action is vital for every message and how to craft one.
- Explore using audience feedback to continuously improve your digital signage content.
See the full transcript HERE
Want more content ideas and inspiration? Download our Digital Signage Content Guide HERE
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