Image Tips for Digital Signs

Image Tips for Digital Signs

EPISODE 27 | Guest: Jill Perardi - creative services manager, Visix, Inc.

Though digital signage content usually includes text, it’s a visual medium and pictures can make or break a message’s effectiveness. A picture’s worth a thousand words and all that. But there’s a lot more to consider than just throwing up a picture you found on the web. Where you get the picture, the quality and resolution, having good contrast and placement are just some of things to keep in mind.

And the term “visual” isn’t limited to photographs. You can use video, GIFs and cinemagraphs. Icons can help make things clearer to audiences of all backgrounds. Should you use PDFs or clipart? Can you ask your audience for images to use?

This podcast gives you image tips for digital signs, and looks at the ins and outs of using visuals in your messages to make them stand out and have impact.

- Learn best practices for using images on digital signs

- Understand legal restrictions and licensing rights

- Consider when to use PDFs and clipart, and when not to

- Get creative ideas for crowdsourcing, social and selfies

- Explore how icon systems can help connect to any audience

- Find out where to get graphics – both inside the organization and outside (lots of links!)

 

See the full transcript HERE

Learn more about this topic in our Masterclass Guide 4: Digital Signage Design Guide