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Episodes
Monday Jul 15, 2019
Monday Jul 15, 2019
Launching a Digital Signage Pilot
EPISODE 9 | Guest: Ellyce Kelly, client relationship manager for Visix
Running a digital signage pilot is a vital step for every installation, no matter the size. Whether you’re launching a new system for the first time, or adjusting one that has changed or grown, you need to be able to see how things will go before you “go live” in front of your audience.
It’s better to make a few mistakes during a pilot than when the audience you’re trying to impress is watching. Consider it something like a dress rehearsal. Whether you’re trying out new software for the first time or overhauling your look, a pilot gives you a chance to launch, measure and adjust without alienating viewers.
However, there are right and wrong ways to approach a pilot. You need to make sure to include all stakeholders, have measurable goals and reasonable timelines. Doing it half-baked can be as bad as not doing it at all.
-Understand the benefits of running a digital signage pilot
-Get an overview of the pilot process
-Explore different types of pilot goals
-Learn how to assemble and train your team
-Review how to assess and adjust
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Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview
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