Measuring the Effectiveness of Digital Signage Designs

Measuring the Effectiveness of Digital Signage Designs

EPISODE 24 | Guest: Jill Perardi, creative services manager for Visix 

You’ve spent a lot of time and energy creating what you think are wonderful, eye-catching messages. But how do you know whether your digital signage designs are actually achieving your communication aims? Do people look at them? Do they remember them? Are they responding to your calls to action?

If you don’t have a way to measure how effective your message designs are, how can you evaluate, adjust and improve over time? The answer is you can’t.

Engagement is the goal of a digital signage system, and like any other business function, you have to gauge successes and trends to know if it’s working. This podcast will give you some guidelines for judging the effectiveness of your digital signage designs.

- Find out how to ensure your designs further your communication objectives

- Learn how to judge message designs on their technical and aesthetic merits

- Explore different types of calls to action and A/B testing

- Understand how to balance between too much and too little

- Get tips on long-term planning, monitoring and measurement 

 

Get the full transcript HERE

Learn more about this topic in our Masterclass 4: Digital Signage Design Guide