Purpose-Driven Content

Purpose-Driven Content

EPISODE 84 | Guest: Maliha Aqeel, independent communications consultant, founder & CEO of the Ideas Collective

Word of mouth has gone digital and in the age of the empowered consumer, it’s vital for brands to offer purpose-driven content. This means everything must tie back into the stated purpose and values of the organization apart from profit statements. But make sure you mean what you say and be prepared to show proof that you do what you promise to do.

Communications consultant Maliha Aqeel walks us through the Four As of purpose-driven content: how Authenticity, Accountability and Action create consumer Advocates that promote your brand and help you differentiate yourself from competitors.

- Explore how to align the messaging of your organization with your purpose

- Get practical examples of how to apply the Four As in communications

- Hear how consumer experience and consumer empowerment are driving change

- Understand how to use Simon Sinek’s Golden Circle for decision making

- Learn the importance of social listening, research and validating using data

 

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Discover more content tips in our Masterclass Guide 3: Digital Signage Content