Using Color Theory & Psychology in Digital Signage Design

Using Color Theory & Psychology in Digital Signage Design

EPISODE 81 | Guest: Debbie DeWitt, marketing communications manager for Visix, Inc.

Digital signage is all about attention and impact, and color is one of the most powerful and flexible tools in your design arsenal. But you have to choose hues that are both appropriate and engaging for the target audience. Knowing how different groups perceive and react to different colors is an important part of crafting quality designs, and can either boost or torpedo your messages.

In this episode, we’ll talk about color theory and psychology, step through some of the most common color associations, and give you practical tips and links that can help you design better content.

- Learn the difference between color theory and color psychology

- Explore common color associations

- Understand how cultural differences can affect color perception

- Tips for making color count in digital signage designs

- Get links to color palettes, generators and more articles

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Get more screen design advice in our Masterclass Guide 4: Digital Signage Design