Digital Signage Done Right

Wayfinding Templates for Tight Budgets

EPISODE 128 | Guest: Jill Perardi, director of professional services for Visix

Time and money constraints shouldn’t stop your organization from having professional-looking interactive content on your digital signage. Interactive wayfinding templates are an attractive and affordable solution for environments that are less demanding than others.

Every design starts from a standardized template, but comes to life with your own branding, ADA controls, light and dark modes, and more. Your audience gets exactly what they need, and you don’t break the bank. But there are more benefits than just cost, and more available than just maps.

- Understand what wayfinding templates are and what they include

- Discover the benefits of wayfinding and directory templates versus custom projects

- Get real-world examples and applications in various industries

- Hear about two new interactive packages from Visix

- Learn what’s needed to make sure your project runs smoothly

 

See the full transcript HERE

Get more ideas for touchscreen designs in our white paper: Touchscreens for Audience Engagement

 

Use Digital Signage Content Feeds for Higher Engagement

EPISODE 127 | Guest: Fanette Ronjat, professional services consultant for Visix

Digital signage content feeds are a fast and easy way to get content up on your screens. They look good, save you time and money, and are always up-to-date and relevant. Even if you have in-house designers, using content feeds can supplement your branded content, freeing up your folks to do more targeted messaging and campaigns. And the variety of content feeds is huge.

In this episode, we cover the basics of content feeds – what’s available, why you want them, how to set them up and how they can increase audience engagement.

- Learn how content feeds save time and money, and increase engagement

- Hear the pros and (very few) cons of using content feeds

- Explore the most popular content feed subscriptions

- Discover how easy it is to schedule auto-updating feeds

- Understand how to choose the best attractors for your audience

 

See the FULL TRANSCRIPT

Get more content tips with our Masterclass 3: Digital Signage Content Guide

 

Align Internal and External Communications

EPISODE 126 | Guest: Debbie DeWitt, marketing communications manager for Visix

Most organizations have communications for both internal and external audiences. If you’re sending mixed messages, or if those messages don’t reflect common branding and values, you can lose both employee trust and customer revenues

In this episode, we talk about the importance of aligning your internal and external communications, what the benefits are when you do, and some of the real bottom-line repercussions if you don’t. 

- Learn where internal and external communications should overlap

- Understand the benefits of communications alignment

- Hear why brand standards are just as crucial as consistent messaging

- Discover the three Ts (transparency, trust and training) and channel maps

- Get best practices you can start using today

 

See the full transcript HERE

Get more communications advice in our free guide Digital Signage Communications Planning

Streamline Screen Designs with Digital Signage Templates

EPISODE 125 | Guest: Ellyce Kelly, professional services consultant for Visix

A fast and easy way to get great-looking content up on screens quickly is by using digital signage templates. They’re already designed with digital signage in mind by professionals yet can also be adjusted to fit in with existing brand standards.

Digital signage templates also allow more people to contribute content while still maintaining consistency in the look and feel of your messaging. Even for an organization that has dedicated design and content creation teams, templates are an effective way to augment what’s on offer without sacrificing quality.

- Understand the timesaving benefits of using digital signage templates

- Discover how templates can democratize your communications

- Get a rundown of all the templates provided in Visix software

- Explore ready-made packs and kits for popular screen designs

- Hear dos and don’ts for using digital signage templates

 

See the full transcript HERE

Get more design tips with our Masterclass guide on Digital Signage Design HERE

What to Expect with Web 3.0

EPISODE 124 | Derek DeWitt, communications specialist for Visix

Web 3.0 is almost upon us, and it will herald completely new ways for people to communicate with one another in person, online and in virtual spaces. Organizations need to get in front of this new tech to understand what’s coming and what’s possible. We take a quick look back at the birth of the web and Web 2.0, and then peer into our crystal ball to see what’s coming up for the online world as we all get more connected.

- Hear the origins of the world wide web and how it continues to improve
- Learn the basic of how the Semantic Web (3.0) will work
- Understand six key aspects of Web 3.0
- Walk through a typical day in the world of Web 3.0
- Speculate about what late stage Web 3.0 and Web 4.0 will be like

 

See the full transcript HERE

Interested in future tech? Listen to our podcast episodes about the AI Age, AI Personas & Ethics and Using AI to Create Content

Unlock the Power of Data-Driven Content

EPISODE 123 | Guest: Fanette Ronjat, professional services consultant for Visix

We’re drowning in data. Every organization has statistics, goals, deadlines and other info that they need to communicate to their employees, students, visitors and stakeholders. Making sure that data is accurate, timely and easy to understand is paramount. Data-driven content on digital signs can help.

In this episode, we walk through different types of data feeds, how best to get them onto screens, and the benefits and hurdles of designing good data-driven content for displays.

- Understand the benefits of data-driven content

- Hear lots of examples of what you can put on digital signs

- Learn when to use text and when to use data visualizations

- Explore the common mistakes and challenges involved

- Discover how Visix digital signage software and services can help

 

See the full transcript HERE

Get more content ideas and inspiration in our Masterclass Guide 3: Digital Signage Content 

VUCA & How Digital Signage Can Help

VUCA & How Digital Signage Can Help

EPISODE 122 | Guest: Debbie DeWitt, marketing communications manager for Visix

In this episode, we look at how business leaders and communicators can prepare for and react to the real and perceived effects of VUCA – Volatility, Uncertainty, Complexity and Ambiguity. To meet these challenges, they need to be diligent, flexible and adaptable at speed.

A good digital signage system can be an extremely valuable tool for delivering real-time, targeted and motivating communications to employees, stakeholders and the organization as a whole.

Join us as we explore how digital signage can help you adapt, communicate and lead with agility in a VUCA world, where change is constant, and uncertainty is the only certainty.

- Learn the origin of VUCA and why it should matter to you

- Understand why flexibility, adaptability and speed are crucial

- Hear four reasons digital signage is a great tool in a VUCA environment

- Explore how to combat VUCA with Vision, Understanding, Clarity and Agility

- Get content ideas to combat each of the four VUCA attributes

 

See the full transcript HERE

Get more communications advice in our free guide: Digital Signage Communications Planning

Benefits and Tips for Digital Directories

Benefits and Tips for Digital Directories

EPISODE 121 | Guest: Jill Perardi, director of professional services for Visix

Giving people attractive, easy-to-read digital directories can save them time and improve the visitor experience. The trick is to plan ahead, know your audience’s needs and give them just enough information on screen.

We’ll walk you through the best practices and most common mistakes in digital directory design. Whether you’re using our digital signage software or need a custom directory design, this episode will get you started with practical tips and advice.

- Hear the benefits of digital directories over printed signs and placards

- Get advice on where to put your screen or kiosk

- Learn about auto-updating directories tied to data sources

- Explore different ways to make your directory interactive

- Understand the basics of good directory design

 

See the FULL TRANSCRIPT

Grab our free infographic 8 Advantages of a Digital Directory

The Evolution of Booking Spaces

The Evolution of Booking Spaces

EPISODE 120 | Guest: Trey Hicks, COO & CSO of Visix, Inc.

People need to meet, work and thrive, no matter how their workplace or work schedule is organized. As hybrid models incorporate more office hoteling, hotdesking and other shared workspace policies, tech tools are having to adapt to meet more modern standards.

In this episode, we step through the history and challenges of space booking and how different technologies have improved the experience. We also give an overview of our new Choros WebAR space booking platform – the latest innovation for booking spaces. 

- Hear about the challenges of booking spaces before digital tools came along
- Learn about the various room sign solutions that have been introduced
- Discover the pros and cons of using space booking apps
- Understand how simple QR codes can facilitate faster, easier reservations
- Explore the advantages of BYOD space booking with Choros

 

See the FULL TRANSCRIPT

Get our free infographic 12 Ways to Streamline Space Booking here.

 

Connect without Corporate Jargon

Connect without Corporate Jargon

EPISODE 119 | Guest: Jennifer King, executive communication coach

Corporate jargon is something that’s used in every workplace, but does it serve the audience or the speaker? Jargon has its place and might be efficient, but it can often dilute, obfuscate and even offend. To communicate effectively, the needs of the listener have to be prioritized. Otherwise, things can go very wrong.

Thoughtful, intentional language is what’s needed to connect with today’s employees, visitors and customers. In every context, communicators need to remember that their target audience is people.

- Understand why each interaction needs to be treated as unique

- Explore specific jargon terms, and how they’re used and misused

- Consider what unintentional messages certain language might be conveying

- Hear how some terms can be dehumanizing

- Learn which terms need to be discarded and which ones to keep

 

See the FULL TRANSCRIPT

See more about Jennifer’s coaching by clicking this link

Common Technical Mistakes to Avoid

Common Technical Mistakes to Avoid

EPISODE 118 | Guest: Joe Murray, technical operations manager and lead systems engineer for Visix

We want to be sure that your digital signage software implementation goes as smoothly as possible. To that end, we’ve rounded up some of the most common technical mistakes we’ve seen in the past so you can avoid them. This is an episode we think your IT team will very much appreciate.

In this episode, Joe Murray walks us through some of the more common issues that can crop up before, during and after implementation, and gives practical tips on how to avoid them. 

- Learn the reasoning behind installing prerequisites on your own hardware

- Explore the importance of domain policies, publishing ports and SSL certificates

- Understand our three authentication types and why you should choose one early

- Prevent misunderstandings about the OS version on Visix media players

- Hear about wifi for players, video codecs and Windows Authentication on home PCs

 

See the FULL TRANSCRIPT

For more systems info, download our free Masterclass Guide 1: Digital Signage Systems Overview.

Quick Guide to Digital Signage Benefits

Quick Guide to Digital Signage Benefits

EPISODE 117 | Guest: Debbie DeWitt, marketing communications manager for Visix

The case has certainly been made for businesses needing digital signage, but what, specifically, can and should you put on your screens? In this episode, we give you a quick guide with 14 digital signage benefits and content ideas in just over 15 minutes.

Whether you have a digital signage system or are considering one, these tips will help you understand how digital signage can better engage your audience with dynamic visual communications.

- Hear how digital signage can actually save you time

- Explore realtime metrics and event schedules that auto-update

- Discover ideas for improving space management

- Understand why the visitor experience is everything these days

- Learn how your digital signs can become a source of revenue

 

See the FULL TRANSCRIPT

For a wrap up of these quick tips, download our infographic: 14 Things Digital Signage Can Do For You

 

IC23 Preview

IC23 InfoComm Preview of New Products

EPISODE 116 | Guest: Sean Matthews, president & CEO of Visix

In this InfoComm preview, hear all about the three (count ‘em, three) new products Visix will unveil at this year’s show that all aim to greatly improve the user experience. There’s support for a digital signage player that’s becoming ubiquitous, an affordable solution for office hoteling and hotdesking, and a brand new product that aims to completely disrupt the room booking industry and mindset. 

- Hear about Visix digital signage support for the BrightSign player
- Explore the benefits of the new pocket-sized EPS 42 E Ink sign for office hoteling
- Discover how the hybrid workplace is changing habits and expectations
- Learn about Visix’s disruptive new space booking product Choros
- Get information on where to find Visix at InfoComm 2023

 

See the full transcript HERE

Find out more about our new products premiering at IC23 here.

Digital Signage Today & Tomorrow

Digital Signage Today & Tomorrow

EPISODE 115 | Guest: Daniel Brown, editor of Digital Signage Today

The digital signage space is facing a period of rapid change that shifts the focus to the audience and the experience, instead of the message and the product. Innovations in workflows and approaches are being augmented by technological advances like holograms, IoT, AR and AI. Sustainability considerations have also come to the forefront of everyone’s minds. And, as always, it’s ultimately about the content you put up on your screens.

- Learn why it’s all about the user experience today

- Understand why DEI is important for today’s audiences

- Hear how academic research is impacting the ways businesses communicate

- Discover how coopetition is changing the way businesses interact with each other

- Explore how advances in holograms and mixed reality are impacting many diverse sectors, from branding to healthcare

 

See the FULL TRANSCRIPT

To see the latest in the world of digital signage on Digital Signage Today, CLICK HERE

Digital Donor Walls: Benefits & Tips

Digital Donor Walls: Benefits & Tips

EPISODE 114 | Guest: Jill Perardi, director or professional services for Visix

Digital donor walls are being used by companies, non-profits, hospitals, schools and other organizations to celebrate and encourage philanthropy. Studies have proven that recognizing donors with a well-designed presentation on big screens can drive more donations than static plaques.

In this episode, Jill Perardi shares her design expertise and real-world client stories about the advantages of using digital donor walls to recognize donors and encourage giving.

- Hear the benefits of digital donor walls and why they’re better than plaques

- Discover how to create effective donor walls for static or interactive screens

- Learn about preparation and budgeting for a digital donor wall

- Understand the importance of good digital design and ADA compliance

- Explore the use of multiple screens, touchscreens and audio

See the full transcript by clicking HERE

Get more design tips in our Masterclass 4: Digital Signage Design Guide by clicking HERE

 

Use AI to Create Content Today

Use AI to Create Content Today

EPISODE 113 | Guest: Debbie DeWitt, marketing communications manager for Visix, Inc.

AI is a hot topic these days, but can it really be used to help with digital signage content and other communications efforts? The short answer is, yes. Using just a few tools, and a basic knowledge of prompts, anyone can use AI tools to generate ideas and suggestions, text, images, videos and more. 

Listen to find out how you can use AI to create content right now, and get lots of practical advice and links to get you started.

- Understand how AI can help generate text for messages and campaigns
- Discover AI tools for graphics, images and videos
- Explore how prompts work and what to include in them 
- Hear how AI can act as an editor, scheduler and motivator
- Get links to online tools you can start using today

See the full transcript by clicking HERE

For more content inspiration, download our Masterclass Guide 3: Digital Signage Content HERE

 

AI Personas & Ethics

EPISODE 112 | AI Personas & Ethics

Guest: Josh Bachynski, AI innovator and thought leader

Do you have certain employee groups or demographics you’d like to communicate with more effectively? Can you identify your ideal audience representative? Artificial intelligence can help, but Using AI tools to create personas and improve communication requires a solid understanding of their capabilities and limitations.

In this episode, we continue our conversation with Josh Bachynski to explore the current state of AI tools and how communicators can use them, what the future may hold, and the ethical considerations that will need to guide our development and use of these technologies. 

- Learn what personas are and how to create them using AI tools
- Find out how AI can help you communicate better using employee personas
- Understand the importance of learning how to leverage AI tools ASAP
- Recognize the limitations and pitfalls inherent in current AI tools
- Explore the ethical implications of using AI for business decisions

 

To see the FULL TRANSCRIPT, click HERE

Connect with Josh Bachynski on LinkedIn to talk about how you can use AI in your business today.

Adapting to the AI Age

EPISODE 111 | Adapting to the AI Age

Guest: Josh Bachynski, AI innovator and thought leader

The information age is over. The AI age is here. With ChatGPT, Bard and other AI-powered chat agents exploding onto the scene, how we search for and interact with information is changing rapidly, and will continue to evolve at breakneck speed. Communicators will have to adapt quickly to adopt and leverage these tools.

In this episode, we have an insightful and thought-provoking discussion with Josh Bachynski, an innovator and thought leader in technology and artificial intelligence, on the current and future implications of AI for communicators and society at large.

- Discover different AI categories and what’s available now.

- Explore how AI will evolve and affect us in the very near future.

- Learn about AI use in internal communications and marketing.

- Discuss AI-powered chat agents, their advantages and limitations.

- Get links and recommendations to start using AI chat agents today.

 

For the FULL TRANSCRIPT, click this link

Connect with Josh Bachynski on LinkedIn to talk about how he can use AI to help your business today.

 

6 Growing Content Trends for Digital Signage

6 Growing Content Trends for Digital Signage 

EPISODE 110 | Guest: Ellyce Kelly, professional services consultant for Visix

Content is anything you put on screens. Coming up with the subjects and formats for your visual communications is a daily challenge that shouldn’t be dictated by your content management software. To engage viewers, messaging needs to be driven by your audience’s interests, needs and expectations. Content trends aren’t only about what you say, but also how you say it.

In this episode, Ellyce Kelly walks us through six of the digital signage content trends we’re seeing. Get practical tips for new and expanded content to bring your messaging in line with current tastes.

- Understand why keeping up with content trends is important

- Learn about purpose-led and people-first communications

- Get tips on why and how to produce video snippets

- Explore increased data visualizations and interactivity

- Consider alerts as part of your content strategy

For the FULL TRANSCRIPT, click this link here

Get more content trends and ideas in our Masterclass Guide 3: Digital Signage Content here

Internal Communication Trends for 2023

Internal Communication Trends for 2023

EPISODE 109 | Guest: Debbie DeWitt, marketing communications manager for Visix

In the post-pandemic world, organizations have not only changed their physical footprints and in-office policies, they’ve had to reevaluate their priorities and processes to attract and retain valuable talent. The stopgaps that emerged in 2020 have evolved into more permanent, human-centric forms that are leveraging new tech and trends to meet reimagined goals.

In this episode, we step through 12 internal communication trends taken from experts and surveys across the industry, with practical tips you can start using today.

- Understand how collaboration tools and techniques have evolved

- Hear how visual content is being prioritized across communication mediums

- Explore the “Purpose Revolution” and the roll of frontline management and leadership

- Discover how communicators are prioritizing mobile, personalization and alignment

- Learn how AI, analytics and evidence-based communications are changing everything

See the FULL TRANSCRIPT

Get more advice in our free Masterclass Guide on Digital Signage Communications Planning

ISE 2023 Wrap Up

ISE 2023 Wrap Up

EPISODE 108 | Guest: Brian Galante, president and co-founder of Dimension PR

Trade shows are one of the most important ways that vendors can introduce new products, check in on technology trends and form lasting partnerships. For the first time in years, crowds are returning to the show floor in full force to see what’s new in the AV/IT industry.

In this episode, we get a quick wrap-up of the major themes and products on show at this year’s Integrated Systems Europe show from Brian Galante.

- Get the skinny on show attendance and vendor partnerships

- Explore the growing crossover between residential and commercial markets

- Delve into the main themes of the event: immersion, collaboration and sustainability

- Look at hot products on the show floor: holograms, audio innovations and powerless displays

- Hear about new space booking tech and trends for the modern workplace

 

Get the full transcript here

Learn more about Integrated Systems Europe here

How Digital Signage Helps Facility Managers

How Digital Signage Helps Facility Managers

EPISODE 107 | Guest: Sean Matthews, president & CEO of Visix, Inc.

Facility managers have to keep the big picture in mind while juggling a lot of disparate systems and teams. Using enterprise digital signage software can help pull those systems together for a unified visual communications strategy. Combine message management with event schedules, wayfinding, emergency alerts and even space management – all managed from a single UI. Not only can it reduce workload and waste, but it also adds up to better employee, customer and visitor experiences.

- Understand how digital signage fits into facility management

- Hear how digital signage helps facilities remain relevant and competitive

- Learn how integrated communications are more effective

- Explore interactivity for events, wayfinding, menu and donor boards

- Discover affordable e ink solutions for space management

 

See the FULL TRANSCRIPT

For more systems info, download our free white paper: Simplify and Diversify Facility Management with Digital Signage

How to Choose the Right Digital Signage Player

How to Choose the Right Digital Signage Player

EPISODE 106 | Guest: Joe Murray, technical operations manager and lead systems engineer for Visix

Digital signage is a system, and that system includes displays, content management software and some specialized hardware to get your content to the screens. Choosing the right hardware depends on what your content is, how many screens you’re feeding and where you want your media players to live. 

Joe Murray walks us through the full line of Visix digital signage players and gives practical tips for how to choose the best options for your content strategy. 

- Understand what a digital signage player does

- Learn why OS, processor and other specs are critical

- Discover different mounting options for various form factors

- Hear specs and use cases for Visix media players

- Explore HTML5 playback options

See the FULL TRANSCRIPT

For more systems info, download our free Masterclass Guide 1: Digital Signage Systems Overview.

See player specs on our webpage here: Digital Signage Media Players

Designing Menu Boards for Screens

Designing Menu Boards for Screens

EPISODE 105 | Guest: Jill Perardi, director of professional services for Visix

Menus can go digital and contain as much information as you like. But designing menu boards is not the same as creating paper menus, so you need to keep a few things in mind to have maximum effect and provide the best customer experience possible.

In this episode, Jill Perardi walks us through some best practices, and shares real-world successes and misfires you can learn from:

- Understand the difference between printed and digital menus

- Learn some design tips to make your menus easy to read

- Hear how auto-updating content simplifies things

- Discover how good menu board design affects revenues

- Explore the possibilities of interactivity

 

Get the FULL TRANSCRIPT

Get more design tips in our Masterclass 4: Digital Signage Design Guide

10 Digital Signage Tips in Under 10 Minutes

10 Digital Signage Tips in Under 10 Minutes
EPISODE 104 | Guest: Ellyce Kelly, professional services consultant for Visix, Inc.

As we approach the year’s end, we’re giving you our quick countdown of 10 digital signage tips that you can start using right now. Or you can work these into your content strategy when you get back to the office in the new year. Either way, isn’t it worth just 10 minutes of your time to improve your visual communications?

See the FULL TRANSCRIPT

Get more advice in our free Masterclass Guide on Digital Signage Communications Planning