Our award-winning podcast gives you practical advice from experts on systems, communications, content and design. Whether you’re using digital signage, or just considering it, we help you communicate better.
Episodes
Tuesday Feb 06, 2024
Tuesday Feb 06, 2024
EPISODE 133 | Guest: Debbie DeWitt, marketing communications manager for Visix
Digital signage has become so ubiquitous that people are finding new and innovative ways to transcend common uses of digital signage, expanding the technology’s reach into more uncommon contexts.
In this episode, we cover some of the newest ways organizations are using their screens to communicate to , connect with, and immerse their audiences in unique experiences. And yet these, too, will be more widely adopted and will eventually become, themselves, commonplace.
- Understand the most common uses for digital signage today
- Hear how digital wayfinding is being expanded to parking garages
- Learn creative uses for queue management and smart restaurants
- Discover how screens are enhancing libraries, museums, galleries and public artwork
- Explore shopping enhancements using mirrors, digital signage, AI and IoT
See the full transcript HERE
Get more ideas in our Masterclass 3: Digital Signage Content Guide
Tuesday Jan 23, 2024
Tuesday Jan 23, 2024
EPISODE 132 | Derek DeWitt, communications specialist for Visix
The Internet of Things (IoT) is increasing connectivity in new and interesting ways that will transform the way we interact with our surroundings. Digital signs with sensors and IoT capabilities will become environmentally-aware, and as circumstances around the screens change, they’ll be able to alter what they’re showing (and how they’re showing it) automatically, with no human intervention at all.
Digital signage is no longer just a one-way push communications tool. It’s become responsive in ways previously undreamed of. And this creates a number of exciting opportunities for communications and the viewer experience.
- Hear the evolution of the Internet of Things and how it works
- Understand how increased connectivity has brought about unprecedented changes
- Discover how organizations are already using IoT in innovative ways
- Learn how digital signage is becoming more responsive to external factors
- Explore some of the possibilities in both the near and far future
See the full transcript HERE
Learn more about digital signage systems with our Overview Masterclass Guide
Tuesday Jan 09, 2024
Tuesday Jan 09, 2024
EPISODE 131 | Guest: Debbie DeWitt, marketing communications manager for Visix
No communication strategy can be successful without a good plan in place. There are many models out there to choose from, but the OASIS model is a perfect fit for people who are responsible for managing digital signage and other internal communications platforms. By using the five pillars of OASIS, anyone can develop and maintain a comprehensive plan for creating content that’s sure to engage their audiences.
- Learn what the five pillars of OASIS are
- Hear the benefits of having a communications plan
- Understand how SMART goals apply within this framework
- Get concrete examples for each step
- Explore ways to tailor OASIS to your specific context and needs
See the full transcript HERE
Get more advice for digital signage managers in our Communications Planning Masterclass Guide
Tuesday Dec 26, 2023
Tuesday Dec 26, 2023
EPISODE 130 | Guest: Jennifer King, artistic director of Napa Shakespeare, tenured professor of theater at Napa Valley College, freelance theater director and corporate communications coach
When looking for advice on how to improve communications and engagement, you can do a lot worse than looking to the Bard of Avon, William Shakespeare, for inspiration. His use of language, his ability to engage different audiences simultaneously and the way he develops story all contain valuable lessons for communicators in the modern world.
- Hear how word choice and brevity can elevate communications
- Learn why understanding your audience is crucial for a successful exchange
- Understand the use of story and character to engage audiences
- Explore how deep listening and a curious mindset can build bridges
- Discover the pros of vocal variety and the cons of filler words
See the full transcript HERE
Want communications tips specifically for digital signage software? Download our free guide.
Tuesday Dec 12, 2023
Tuesday Dec 12, 2023
EPISODE 129 | Guest: Debbie DeWitt, marketing communications manager for Visix
McKinsey & Company has published a report about ten top-of-mind organizational shifts in that leaders are coping with and implementing. And these items are still relevant as we close out the year and enter a new one. Our times have brought some fundamental changes to the way organizations do what they do, and leaders must adapt or get left behind.
Whether or not you’re using our digital signage software, these topics are likely affecting your organization right now. And for communicators and content creators, awareness of and responses to these shifts will have to be integrated into future messaging and campaigns.
- Learn about the ten top-of-mind organizational shifts
- Understand how they’re relevant today, and will continue to be for some time
- Hear concrete statistics for how these shifts are affecting employees and businesses
- Explore how changes in the culture today will affect operations tomorrow
- Discover four action items for implementing change now
See the FULL TRANSCRIPT
Learn more about how to apply this to managing digital signage in our free white paper: Corporate Communications for the Modern Workforce
Tuesday Nov 28, 2023
Tuesday Nov 28, 2023
EPISODE 128 | Guest: Jill Perardi, director of professional services for Visix
Time and money constraints shouldn’t stop your organization from having professional-looking interactive content on your digital signage. Interactive wayfinding templates are an attractive and affordable solution for environments that are less demanding than others.
Every design starts from a standardized template, but comes to life with your own branding, ADA controls, light and dark modes, and more. Your audience gets exactly what they need, and you don’t break the bank. But there are more benefits than just cost, and more available than just maps.
- Understand what wayfinding templates are and what they include
- Discover the benefits of wayfinding and directory templates versus custom projects
- Get real-world examples and applications in various industries
- Hear about two new interactive packages from Visix
- Learn what’s needed to make sure your project runs smoothly
See the full transcript HERE
Get more ideas for touchscreen designs in our white paper: Touchscreens for Audience Engagement
Tuesday Nov 14, 2023
Tuesday Nov 14, 2023
EPISODE 127 | Guest: Fanette Ronjat, professional services consultant for Visix
Digital signage content feeds are a fast and easy way to get content up on your screens. They look good, save you time and money, and are always up-to-date and relevant. Even if you have in-house designers, using content feeds can supplement your branded content, freeing up your folks to do more targeted messaging and campaigns. And the variety of content feeds is huge.
In this episode, we cover the basics of content feeds – what’s available, why you want them, how to set them up and how they can increase audience engagement.
- Learn how content feeds save time and money, and increase engagement
- Hear the pros and (very few) cons of using content feeds
- Explore the most popular content feed subscriptions
- Discover how easy it is to schedule auto-updating feeds
- Understand how to choose the best attractors for your audience
See the FULL TRANSCRIPT
Get more content tips with our Masterclass 3: Digital Signage Content Guide
Tuesday Oct 31, 2023
Tuesday Oct 31, 2023
EPISODE 126 | Guest: Debbie DeWitt, marketing communications manager for Visix
Most organizations have communications for both internal and external audiences. If you’re sending mixed messages, or if those messages don’t reflect common branding and values, you can lose both employee trust and customer revenues
In this episode, we talk about the importance of aligning your internal and external communications, what the benefits are when you do, and some of the real bottom-line repercussions if you don’t.
- Learn where internal and external communications should overlap
- Understand the benefits of communications alignment
- Hear why brand standards are just as crucial as consistent messaging
- Discover the three Ts (transparency, trust and training) and channel maps
- Get best practices you can start using today
See the full transcript HERE
Get more communications advice in our free guide Digital Signage Communications Planning
Tuesday Oct 17, 2023
Tuesday Oct 17, 2023
EPISODE 125 | Guest: Ellyce Kelly, professional services consultant for Visix
A fast and easy way to get great-looking content up on screens quickly is by using digital signage templates. They’re already designed with digital signage in mind by professionals yet can also be adjusted to fit in with existing brand standards.
Digital signage templates also allow more people to contribute content while still maintaining consistency in the look and feel of your messaging. Even for an organization that has dedicated design and content creation teams, templates are an effective way to augment what’s on offer without sacrificing quality.
- Understand the timesaving benefits of using digital signage templates
- Discover how templates can democratize your communications
- Get a rundown of all the templates provided in Visix software
- Explore ready-made packs and kits for popular screen designs
- Hear dos and don’ts for using digital signage templates
See the full transcript HERE
Get more design tips with our Masterclass guide on Digital Signage Design HERE
Tuesday Oct 03, 2023
Tuesday Oct 03, 2023
EPISODE 124 | Derek DeWitt, communications specialist for Visix
Web 3.0 is almost upon us, and it will herald completely new ways for people to communicate with one another in person, online and in virtual spaces. Organizations need to get in front of this new tech to understand what’s coming and what’s possible. We take a quick look back at the birth of the web and Web 2.0, and then peer into our crystal ball to see what’s coming up for the online world as we all get more connected.
- Hear the origins of the world wide web and how it continues to improve
- Learn the basic of how the Semantic Web (3.0) will work
- Understand six key aspects of Web 3.0
- Walk through a typical day in the world of Web 3.0
- Speculate about what late stage Web 3.0 and Web 4.0 will be like
See the full transcript HERE
Interested in future tech? Listen to our podcast episodes about the AI Age, AI Personas & Ethics and Using AI to Create Content
Tuesday Sep 19, 2023
Tuesday Sep 19, 2023
EPISODE 123 | Guest: Fanette Ronjat, professional services consultant for Visix
We’re drowning in data. Every organization has statistics, goals, deadlines and other info that they need to communicate to their employees, students, visitors and stakeholders. Making sure that data is accurate, timely and easy to understand is paramount. Data-driven content on digital signs can help.
In this episode, we walk through different types of data feeds, how best to get them onto screens, and the benefits and hurdles of designing good data-driven content for displays.
- Understand the benefits of data-driven content
- Hear lots of examples of what you can put on digital signs
- Learn when to use text and when to use data visualizations
- Explore the common mistakes and challenges involved
- Discover how Visix digital signage software and services can help
See the full transcript HERE
Get more content ideas and inspiration in our Masterclass Guide 3: Digital Signage Content
Tuesday Sep 05, 2023
Tuesday Sep 05, 2023
VUCA & How Digital Signage Can Help
EPISODE 122 | Guest: Debbie DeWitt, marketing communications manager for Visix
In this episode, we look at how business leaders and communicators can prepare for and react to the real and perceived effects of VUCA – Volatility, Uncertainty, Complexity and Ambiguity. To meet these challenges, they need to be diligent, flexible and adaptable at speed.
A good digital signage system can be an extremely valuable tool for delivering real-time, targeted and motivating communications to employees, stakeholders and the organization as a whole.
Join us as we explore how digital signage can help you adapt, communicate and lead with agility in a VUCA world, where change is constant, and uncertainty is the only certainty.
- Learn the origin of VUCA and why it should matter to you
- Understand why flexibility, adaptability and speed are crucial
- Hear four reasons digital signage is a great tool in a VUCA environment
- Explore how to combat VUCA with Vision, Understanding, Clarity and Agility
- Get content ideas to combat each of the four VUCA attributes
See the full transcript HERE
Get more communications advice in our free guide: Digital Signage Communications Planning
Tuesday Aug 22, 2023
Tuesday Aug 22, 2023
Benefits and Tips for Digital Directories
EPISODE 121 | Guest: Jill Perardi, director of professional services for Visix
Giving people attractive, easy-to-read digital directories can save them time and improve the visitor experience. The trick is to plan ahead, know your audience’s needs and give them just enough information on screen.
We’ll walk you through the best practices and most common mistakes in digital directory design. Whether you’re using our digital signage software or need a custom directory design, this episode will get you started with practical tips and advice.
- Hear the benefits of digital directories over printed signs and placards
- Get advice on where to put your screen or kiosk
- Learn about auto-updating directories tied to data sources
- Explore different ways to make your directory interactive
- Understand the basics of good directory design
See the FULL TRANSCRIPT
Grab our free infographic 8 Advantages of a Digital Directory
Tuesday Aug 08, 2023
Tuesday Aug 08, 2023
The Evolution of Booking Spaces
EPISODE 120 | Guest: Trey Hicks, COO & CSO of Visix, Inc.
People need to meet, work and thrive, no matter how their workplace or work schedule is organized. As hybrid models incorporate more office hoteling, hotdesking and other shared workspace policies, tech tools are having to adapt to meet more modern standards.
In this episode, we step through the history and challenges of space booking and how different technologies have improved the experience. We also give an overview of our new Choros WebAR space booking platform – the latest innovation for booking spaces.
- Hear about the challenges of booking spaces before digital tools came along
- Learn about the various room sign solutions that have been introduced
- Discover the pros and cons of using space booking apps
- Understand how simple QR codes can facilitate faster, easier reservations
- Explore the advantages of BYOD space booking with Choros
See the FULL TRANSCRIPT
Get our free infographic 12 Ways to Streamline Space Booking here.
Tuesday Jul 25, 2023
Tuesday Jul 25, 2023
Connect without Corporate Jargon
EPISODE 119 | Guest: Jennifer King, executive communication coach
Corporate jargon is something that’s used in every workplace, but does it serve the audience or the speaker? Jargon has its place and might be efficient, but it can often dilute, obfuscate and even offend. To communicate effectively, the needs of the listener have to be prioritized. Otherwise, things can go very wrong.
Thoughtful, intentional language is what’s needed to connect with today’s employees, visitors and customers. In every context, communicators need to remember that their target audience is people.
- Understand why each interaction needs to be treated as unique
- Explore specific jargon terms, and how they’re used and misused
- Consider what unintentional messages certain language might be conveying
- Hear how some terms can be dehumanizing
- Learn which terms need to be discarded and which ones to keep
See the FULL TRANSCRIPT
See more about Jennifer’s coaching by clicking this link
Tuesday Jul 11, 2023
Tuesday Jul 11, 2023
Common Technical Mistakes to Avoid
EPISODE 118 | Guest: Joe Murray, technical operations manager and lead systems engineer for Visix
We want to be sure that your digital signage software implementation goes as smoothly as possible. To that end, we’ve rounded up some of the most common technical mistakes we’ve seen in the past so you can avoid them. This is an episode we think your IT team will very much appreciate.
In this episode, Joe Murray walks us through some of the more common issues that can crop up before, during and after implementation, and gives practical tips on how to avoid them.
- Learn the reasoning behind installing prerequisites on your own hardware
- Explore the importance of domain policies, publishing ports and SSL certificates
- Understand our three authentication types and why you should choose one early
- Prevent misunderstandings about the OS version on Visix media players
- Hear about wifi for players, video codecs and Windows Authentication on home PCs
See the FULL TRANSCRIPT
For more systems info, download our free Masterclass Guide 1: Digital Signage Systems Overview.
Tuesday Jun 27, 2023
Tuesday Jun 27, 2023
Quick Guide to Digital Signage Benefits
EPISODE 117 | Guest: Debbie DeWitt, marketing communications manager for Visix
The case has certainly been made for businesses needing digital signage, but what, specifically, can and should you put on your screens? In this episode, we give you a quick guide with 14 digital signage benefits and content ideas in just over 15 minutes.
Whether you have a digital signage system or are considering one, these tips will help you understand how digital signage can better engage your audience with dynamic visual communications.
- Hear how digital signage can actually save you time
- Explore realtime metrics and event schedules that auto-update
- Discover ideas for improving space management
- Understand why the visitor experience is everything these days
- Learn how your digital signs can become a source of revenue
See the FULL TRANSCRIPT
For a wrap up of these quick tips, download our infographic: 14 Things Digital Signage Can Do For You
Tuesday Jun 13, 2023
Tuesday Jun 13, 2023
IC23 InfoComm Preview of New Products
EPISODE 116 | Guest: Sean Matthews, president & CEO of Visix
In this InfoComm preview, hear all about the three (count ‘em, three) new products Visix will unveil at this year’s show that all aim to greatly improve the user experience. There’s support for a digital signage player that’s becoming ubiquitous, an affordable solution for office hoteling and hotdesking, and a brand new product that aims to completely disrupt the room booking industry and mindset.
- Hear about Visix digital signage support for the BrightSign player
- Explore the benefits of the new pocket-sized EPS 42 E Ink sign for office hoteling
- Discover how the hybrid workplace is changing habits and expectations
- Learn about Visix’s disruptive new space booking product Choros
- Get information on where to find Visix at InfoComm 2023
See the full transcript HERE
Find out more about our new products premiering at IC23 here.
Tuesday May 30, 2023
Tuesday May 30, 2023
Digital Signage Today & Tomorrow
EPISODE 115 | Guest: Daniel Brown, editor of Digital Signage Today
The digital signage space is facing a period of rapid change that shifts the focus to the audience and the experience, instead of the message and the product. Innovations in workflows and approaches are being augmented by technological advances like holograms, IoT, AR and AI. Sustainability considerations have also come to the forefront of everyone’s minds. And, as always, it’s ultimately about the content you put up on your screens.
- Learn why it’s all about the user experience today
- Understand why DEI is important for today’s audiences
- Hear how academic research is impacting the ways businesses communicate
- Discover how coopetition is changing the way businesses interact with each other
- Explore how advances in holograms and mixed reality are impacting many diverse sectors, from branding to healthcare
See the FULL TRANSCRIPT
To see the latest in the world of digital signage on Digital Signage Today, CLICK HERE
Tuesday May 16, 2023
Tuesday May 16, 2023
Digital Donor Walls: Benefits & Tips
EPISODE 114 | Guest: Jill Perardi, director or professional services for Visix
Digital donor walls are being used by companies, non-profits, hospitals, schools and other organizations to celebrate and encourage philanthropy. Studies have proven that recognizing donors with a well-designed presentation on big screens can drive more donations than static plaques.
In this episode, Jill Perardi shares her design expertise and real-world client stories about the advantages of using digital donor walls to recognize donors and encourage giving.
- Hear the benefits of digital donor walls and why they’re better than plaques
- Discover how to create effective donor walls for static or interactive screens
- Learn about preparation and budgeting for a digital donor wall
- Understand the importance of good digital design and ADA compliance
- Explore the use of multiple screens, touchscreens and audio
See the full transcript by clicking HERE
Get more design tips in our Masterclass 4: Digital Signage Design Guide by clicking HERE
Tuesday May 02, 2023
Tuesday May 02, 2023
Use AI to Create Content Today
EPISODE 113 | Guest: Debbie DeWitt, marketing communications manager for Visix, Inc.
AI is a hot topic these days, but can it really be used to help with digital signage content and other communications efforts? The short answer is, yes. Using just a few tools, and a basic knowledge of prompts, anyone can use AI tools to generate ideas and suggestions, text, images, videos and more.
Listen to find out how you can use AI to create content right now, and get lots of practical advice and links to get you started.
- Understand how AI can help generate text for messages and campaigns
- Discover AI tools for graphics, images and videos
- Explore how prompts work and what to include in them
- Hear how AI can act as an editor, scheduler and motivator
- Get links to online tools you can start using today
See the full transcript by clicking HERE
For more content inspiration, download our Masterclass Guide 3: Digital Signage Content HERE
Tuesday Apr 18, 2023
Tuesday Apr 18, 2023
EPISODE 112 | AI Personas & Ethics
Guest: Josh Bachynski, AI innovator and thought leader
Do you have certain employee groups or demographics you’d like to communicate with more effectively? Can you identify your ideal audience representative? Artificial intelligence can help, but Using AI tools to create personas and improve communication requires a solid understanding of their capabilities and limitations.
In this episode, we continue our conversation with Josh Bachynski to explore the current state of AI tools and how communicators can use them, what the future may hold, and the ethical considerations that will need to guide our development and use of these technologies.
- Learn what personas are and how to create them using AI tools
- Find out how AI can help you communicate better using employee personas
- Understand the importance of learning how to leverage AI tools ASAP
- Recognize the limitations and pitfalls inherent in current AI tools
- Explore the ethical implications of using AI for business decisions
To see the FULL TRANSCRIPT, click HERE
Connect with Josh Bachynski on LinkedIn to talk about how you can use AI in your business today.
Tuesday Apr 04, 2023
Tuesday Apr 04, 2023
EPISODE 111 | Adapting to the AI Age
Guest: Josh Bachynski, AI innovator and thought leader
The information age is over. The AI age is here. With ChatGPT, Bard and other AI-powered chat agents exploding onto the scene, how we search for and interact with information is changing rapidly, and will continue to evolve at breakneck speed. Communicators will have to adapt quickly to adopt and leverage these tools.
In this episode, we have an insightful and thought-provoking discussion with Josh Bachynski, an innovator and thought leader in technology and artificial intelligence, on the current and future implications of AI for communicators and society at large.
- Discover different AI categories and what’s available now.
- Explore how AI will evolve and affect us in the very near future.
- Learn about AI use in internal communications and marketing.
- Discuss AI-powered chat agents, their advantages and limitations.
- Get links and recommendations to start using AI chat agents today.
For the FULL TRANSCRIPT, click this link
Connect with Josh Bachynski on LinkedIn to talk about how he can use AI to help your business today.
Tuesday Mar 21, 2023
Tuesday Mar 21, 2023
6 Growing Content Trends for Digital Signage
EPISODE 110 | Guest: Ellyce Kelly, professional services consultant for Visix
Content is anything you put on screens. Coming up with the subjects and formats for your visual communications is a daily challenge that shouldn’t be dictated by your content management software. To engage viewers, messaging needs to be driven by your audience’s interests, needs and expectations. Content trends aren’t only about what you say, but also how you say it.
In this episode, Ellyce Kelly walks us through six of the digital signage content trends we’re seeing. Get practical tips for new and expanded content to bring your messaging in line with current tastes.
- Understand why keeping up with content trends is important
- Learn about purpose-led and people-first communications
- Get tips on why and how to produce video snippets
- Explore increased data visualizations and interactivity
- Consider alerts as part of your content strategy
For the FULL TRANSCRIPT, click this link here
Get more content trends and ideas in our Masterclass Guide 3: Digital Signage Content here
Tuesday Mar 07, 2023
Tuesday Mar 07, 2023
Internal Communication Trends for 2023
EPISODE 109 | Guest: Debbie DeWitt, marketing communications manager for Visix
In the post-pandemic world, organizations have not only changed their physical footprints and in-office policies, they’ve had to reevaluate their priorities and processes to attract and retain valuable talent. The stopgaps that emerged in 2020 have evolved into more permanent, human-centric forms that are leveraging new tech and trends to meet reimagined goals.
In this episode, we step through 12 internal communication trends taken from experts and surveys across the industry, with practical tips you can start using today.
- Understand how collaboration tools and techniques have evolved
- Hear how visual content is being prioritized across communication mediums
- Explore the “Purpose Revolution” and the roll of frontline management and leadership
- Discover how communicators are prioritizing mobile, personalization and alignment
- Learn how AI, analytics and evidence-based communications are changing everything
See the FULL TRANSCRIPT
Get more advice in our free Masterclass Guide on Digital Signage Communications Planning