Digital Signage Done Right

Human-Centered Design for Digital Signage

Human-Centered Design for Digital Signage

EPISODE 29 | Host: Derek DeWitt – communications specialist, Visix, Inc.

Human-centered design (HCD) is an approach to problem solving used in design and management frameworks. It puts people at the heart of the decision-making process, and is used by organizations such as the Society for Experiential Graphic Designs (SEGD) when creating wayfinding systems.

These ideas and methodologies can help shape your visual communications to increase engagement and participation. In this podcast, we’ll look at the four stages of HCD and how we can specifically apply them to a digital signage strategy.

- Understand the basics behind human-centered design

- Examine how to get inspired by, and feedback from, your audience

- Learn how to use feedback to create ideas and frameworks

- Explore how to turn those frameworks into experimental prototypes

- Get practical examples of how to implement HCD ideas and processes

 

Get the full transcript HERE

Learn more about this topic in our Masterclass Guide 2: Digital Signage Planning Guide

Understanding Organizational Culture and Employee Types

Understanding Organizational Culture & Employee Types 

EPISODE 28 | Host: Derek DeWitt – communications specialist, Visix, Inc.

Digital signage can be a core element in organizational communications, especially internal. To truly use it effectively, you have to understand both your organizational culture and the employee types that make up your audience.

At its heart, communication is simply people talking to people. That applies whether it’s a face-to-face conversation, webpage, newsletter or digital signage message. In order to be successful, you have to have an idea of who you are and who you are communicating with. This means defining the priorities and interests of both your company and your people.

This podcast looks at different organizational cultures and different employee types, to help you create framework for thinking about and applying HCD ideas to your digital signage (which is the topic of our next podcast).

- Understand the 21^st century mindset, especially when it comes to the workplace

- Consider what “corporate culture” means, and its impact on employees

- Explore eleven types of corporate cultures, determined by what they value and how they motivate employees

- Examine two different lists of employee types to attempt to understand what they value and what engages them

 

Get the full transcript HERE

Learn more about this topic in our Masterclass Guide 2: Digital Signage Planning Guide

Image Tips for Digital Signs

Image Tips for Digital Signs

EPISODE 27 | Guest: Jill Perardi - creative services manager, Visix, Inc.

Though digital signage content usually includes text, it’s a visual medium and pictures can make or break a message’s effectiveness. A picture’s worth a thousand words and all that. But there’s a lot more to consider than just throwing up a picture you found on the web. Where you get the picture, the quality and resolution, having good contrast and placement are just some of things to keep in mind.

And the term “visual” isn’t limited to photographs. You can use video, GIFs and cinemagraphs. Icons can help make things clearer to audiences of all backgrounds. Should you use PDFs or clipart? Can you ask your audience for images to use?

This podcast gives you image tips for digital signs, and looks at the ins and outs of using visuals in your messages to make them stand out and have impact.

- Learn best practices for using images on digital signs

- Understand legal restrictions and licensing rights

- Consider when to use PDFs and clipart, and when not to

- Get creative ideas for crowdsourcing, social and selfies

- Explore how icon systems can help connect to any audience

- Find out where to get graphics – both inside the organization and outside (lots of links!)

 

See the full transcript HERE

Learn more about this topic in our Masterclass Guide 4: Digital Signage Design Guide

Four Digital Signage Shortcuts

Four Digital Signage Shortcuts

EPISODE 26 | Guest: Debbie DeWitt – marketing communications manager, Visix, Inc.

Constantly creating fresh, exciting digital signage content can be quite a burden, especially for a small team tasked with maintaining an enterprise system. However, you don’t have to go it alone. There are a number of digital signage shortcuts to take the burden of creation off your shoulders, yet still have up-to-date content that fits with your design and brand standards. 

In this podcast, we’ll look at four options – automated content, using templates, curated content and content subscriptions – that can save you time and help your digital signage be the best it can be. 

- Evaluate different automated content feeds and decide which are the right ones for you

- Get tips for allowing others to contribute content, and using templates to standardize the look

- Find content you can use on the web and from within your own organization

- Consider different content subscription options to enhance your digital signage content offering

 

See full transcript HERE.

Learn more about this topic in our Masterclass Guide 3: Digital Signage Content Guide

Engaging the New Workforce with Digital Signs

Engaging the New Workforce with Digital Signs

EPISODE 25 | Guest: Debbie DeWitt, marketing communications manager for Visix

The pace of technology has created a true generation gap. What’s being called the “new workforce”, currently mainly made up of millennials, have very different priorities and expectations than previous generations. They care about quality of life both inside and outside work, and want more transparency, collaboration and community. 

Our podcast walks through why it’s important to understand and engage the new workforce. We step through nine of the priorities that you can address using your digital signs to engage millennials and future generations. 

- Get stats that prove it’s vital for an organization to keep millennials engaged

- Learn what motivates millennials stay with an organization longer

- Consider nine key priorities for this generation that need to be part of your culture

- Explore flexibility, collaboration, transparency, professional development, perks and more

- Discover tips on how to apply modern employees’ priorities to digital signage strategies

 

Get the full transcript HERE.

Learn more about this topic in our Masterclass Guide 2: Digital Signage Communications Planning

Measuring the Effectiveness of Digital Signage Designs

Measuring the Effectiveness of Digital Signage Designs

EPISODE 24 | Guest: Jill Perardi, creative services manager for Visix 

You’ve spent a lot of time and energy creating what you think are wonderful, eye-catching messages. But how do you know whether your digital signage designs are actually achieving your communication aims? Do people look at them? Do they remember them? Are they responding to your calls to action?

If you don’t have a way to measure how effective your message designs are, how can you evaluate, adjust and improve over time? The answer is you can’t.

Engagement is the goal of a digital signage system, and like any other business function, you have to gauge successes and trends to know if it’s working. This podcast will give you some guidelines for judging the effectiveness of your digital signage designs.

- Find out how to ensure your designs further your communication objectives

- Learn how to judge message designs on their technical and aesthetic merits

- Explore different types of calls to action and A/B testing

- Understand how to balance between too much and too little

- Get tips on long-term planning, monitoring and measurement 

 

Get the full transcript HERE

Learn more about this topic in our Masterclass 4: Digital Signage Design Guide

Maintaining Momentum with Digital Signage

Maintaining Momentum with Digital Signage

EPISODE 23 | Guest: Debbie DeWitt, marketing communications manager for Visix 

You’ve launched your digital signage system and everything is going well. But how do you keep things running smoothly? And how do you keep people motivated both behind the scenes and in front of your screens? Maintaining momentum on digital signs can make the difference between short-term and long-term success. 

This podcast looks at ways to make sure that your digital signs are effective and appealing in the long run. We talk about how to improve and adjust what your sharing with audiences to keep them coming back, and how to plan for new content teams and system expansions to ensure that there’s no interruption in communications and no degradation of quality. 

We’ll also tackle how to inspire content managers with plenty of tips and tricks, and real-world examples to maintain momentum with your digital signage.

- Learn how to keep workflows simple and fun

- Explore the impact of digital signage champions

- Get ideas for automated content and new content sources

- Hear tips for continuous training, policies and localization

- Discover how software updates can make jobs easier

 

Get the full transcript HERE.

Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview

Engaging Business Teams with Digital Signage

Engaging Business Teams with Digital Signage

EPISODE 22 | Guest: Sean Matthews, president and CEO of Visix 

Today’s business environment is competitive, and internal communications need to support and encourage employees continuously and consistently. Engaging business teams with realtime messaging, data visualizations and recognition on digital signs is one of the most efficient ways a business can support everyone from the c-suite to HR, to sales and customer service, to production and facilities. 

Different teams can use digital signage to increase the reach and effectiveness of their communications, though each one will use it a bit differently. Not only can digital signs engage employees in different departments, it can help them engage their own target audiences. 

- Explore how 10 different business teams can benefit from digital signage

- Get real-world examples of what each team might want to see on digital signs

- Discover how digital signage can create a culture of communication and community

- Understand how digital signs can replace or reinforce email

 -Learn how digital signage can support change, productivity, engagement and retention 

 

See full transcript HERE

Learn more about this topic in our Masterclass Guide 2: Digital Signage Communications Planning

 

Using Digital Signs to Recognize Employees

Using Digital Signs to Recognize Employees

EPISODE 21 | Host: Derek DeWitt, communications specialist for Visix

Multiple studies have shown that employees who feel valued are happier, work harder and change jobs less frequently. There are psychological reasons for this, but also physiological ones as well. Ignoring the need for personalized, genuine and public recognition can cost a company far more than it would to implement some simple ways to recognize employees. 

Adding employee recognition to the digital signage mix is a fairly straightforward and simple thing organizations can do that yields large-scale results. But putting kudos on screens isn’t everything. 

- Learn why recognition is important for mind and body

- Understand how recognizing employees helps the bottom line

- Get practical examples for individual and team recognition

- Discover how digital signage can help build a kudos community

- Explore ideas to add gamification to recognition efforts

 

See the full TRANSCRIPT HERE

Learn more about this topic in our Masterclass Guide 2: Digital Signage Communications Planning

Adding Digital Signs to Your Alert System

Adding Digital Signs to Your Alert System

EPISODE 20 | Guest: Sean Matthews, president and CEO of Visix

Having comprehensive and integrated alert capabilities is important to every kind of organization – from schools and universities to corporate campuses, medical facilities to manufacturing plants, government offices and hotels – anywhere people gather in large numbers. The first step is to put together a crisis communications plan that unites all parts of your alert system. 

A report by Solution estimates that the mass notification market will be worth $9.69 billion by the year 2021, as more and more organizations adopt robust alert notification plans, and municipalities, counties and even whole states are launching interoperable emergency communications systems with grants and funding options to help deploy them. 

Digital signage can be a key element in a good on-site alert system. Learn how it fits into the puzzle, how the technology talks to each other and tips for making sure everything runs as smoothly as possible if there’s an emergency. 

- Discover how digital signs fit into a larger alert strategy

- Explore how to ensure comprehensive coverage

- Learn about funding options for safety systems

- Get tips on the types of messages and designs to prepare

- Hear 7 steps to a good crisis communications plan

 

Read the full TRANSCRIPT HERE

Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview

Tips to Measure Digital Signage ROI

Tips to Measure Digital Signage ROI

EPISODE 19 | Guest: Ellyce Kelly, client relationship manager for Visix 

What’s the point of your communications? What are you trying to say, and what should people do or know once they see your message? Each reason for communicating will have its own goal and method of measuring success. How can you tell if your messages are successful if you don’t first define what success is? In this episode, we delve into how to measure digital signage ROI. 

A message without something for the audience to do can’t be measured. You’ll have no idea if it worked or not. Maybe they saw it, maybe they liked it, maybe they didn’t. Every message needs a goal, a baseline and a call to action. To measure success, you can use URL visits, surveys, interactivity and more. 

ROI needs to be a long-term, continuous process. Consistent measurement allows you to fine-tune your communications, your designs and your calls to action; and to engage more people to get the results you’re after.

- Understand why ROI matters for digital signage deployments

- Know how to formulate measurement goals and create a baseline

- Get tips on turning Return on Investment into Return on Involvement

- Find out why a good, measurable call to action is essential

- Learn how to measure ROI using surveys, QR codes, smartphone snaps and more

 

Read the full TRANSCRIPT HERE

Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview

Get Inspired by Modern Marketing Trends

Get Inspired by Modern Marketing Trends

EPISODE 18 | Guest: Debbie DeWitt, marketing communications manager for Visix 

The times have changed, especially the way we all respond to marketing. How can you enhance the customer experience rather than intrude upon it? Don’t just advertise to your audience – engage with them. Take a page from modern marketing trends to make your screens more attractive and interesting to your audience. 

Share content they care about. Turn everyone into an influencer. Craft your call to action so you have a way to measure interest. Respond to how people are interacting with your communications and constantly adjust. By taking a cue from super-brands, content marketing and online trends, you can build a content strategy that continuously feeds your screens, your audience’s interests and your goals.   

- Learn why and how to create a more consumer-like experience

- Explore the differences in advertising, branding and influencer marketing

- Understand the three pillars of content marketing: valuable, relevant, consistent

- Gather data on your audience to better understand their interests

- Take advantage of reviews, testimonials and other crowdsourced content 

 

Get the FULL TRANSCRIPT HERE 

Learn more about this topic in our Masterclass Guide 3: Digital Signage Content

 

You've spoken, we've listened: After considering feedback from listeners, Digital Signage Done Right will now premiere new episodes every other Tuesday. This gives you time to catch up on the back catalog, as well as still get fresh insights regularly. 

 

Automated Content for Digital Signs

Automated Content for Digital Signs

EPISODE 17 | Host: Derek DeWitt, communications specialist for Visix 

Information today changes at breakneck speed, and your audience is used to having the latest facts at their fingertips at any moment, in realtime. Your digital signs need to match those expectations to be considered reliable and credible by your viewers. Automated content can help. 

Fortunately, there are a lot of options for auto-updating content that can take the burden off your signage managers. These feeds let you set them up once and then let them run – and you’ll always have the most up-to-date info on your screens. 

By automating this value-add content that’s tailored to your audience's interests, your signage managers can concentrate on crafting your more important messages and campaigns. And because people will be checking your screens for the latest updates, they’ll see your other communications at the same time. 

- Understand how automated content can save you time and increase audience engagement

- Walk through the top 11 automated feeds you should be showing on your digital signs

- Learn how content subscriptions can take care of content sourcing and design for you

- Explore social media, pop culture and infotainment content ideas and examples

 

Read the FULL TRANSCRIPT HERE 

Learn more about this topic in our Masterclass Guide 3: Digital Signage Content

Storytelling and Text Tips for Digital Signs

Storytelling & Text Tips for Digital Signs

EPISODE 16 | Guest: Jill Perardi, creative services manager for Visix 

While a good amount of what you put on your digital signs is visual, the main component is always going to be text. But which words are most effective? Are some fonts better than others? What about tying multiple messages into longer stories? 

By writing effective copy and using campaigns, you can create a narrative that’s more engaging and more memorable than one-off messages. People are more likely to engage with a story than a sentence, and they’re also more likely to tell their friends and colleagues about it. 

Jill Perardi shares text tips for digital signs, as well as her experience and insight on how best to adapt your messages to this unique format. 

 

- Learn why campaigns can be more effective than single messages

- Explore different storytelling formats with real-world examples

- Get font tips on advice for writing effective copy

- Understand keywords and language trends

- Know which types of words are best, and which to avoid

- Find useful links for online tools in our episode transcript

 

Get the FULL TRANSCRIPT HERE 

Learn more about this topic in our Masterclass Guide 4: Digital Signage Design

13 Ways to Fail at Digital Signage

13 Ways to Fail at Digital Signage

EPISODE 15 | Guest: Sean Matthews, president and CEO of Visix 

Over the years, we’ve seen a lot of systems get installed with lots of excitement and high expectations, then languish or fail altogether because the client didn’t ask for advice. So, we’re being preemptive with this podcast to explain the most common digital signage mistakes and pitfalls. 

Usually, no one’s to blame for bad digital signage. It’s simply a matter of not understanding the tool, and what’s required for success. Just like the table saw you got for your birthday, you need to educate yourself on the dos and don’ts before diving in. 

Sean Matthews gives us missteps he’s seen clients take when deploying and maintaining their systems. These real-world examples can be cautionary tales for anyone who either uses or is considering digital signage as a communications tool.

- Learn about the most common mistakes people make with screens

- Get advice on what NOT to do, based on years of real-world experience

- Understand why good layout, contrast, imagery and animation is essential

- Discover how tailoring content and calls to action can increase engagement

- Explore best practices for playlists and message scheduling

- Consider future-proofing your teams and processes

 

Get the FULL TRANSCRIPT HERE 

Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview

Gamification Ideas for Digital Signage

Gamification Ideas for Digital Signage

EPISODE 14 | Host: Derek DeWitt, communications specialist for Visix 

Digital signage is all about engagement. And to engage your audience, you have to offer them something interesting and compelling on screens. 

Adding game elements to digital signage messages and campaigns greatly increases engagement, and give you measurable ROI at the same time. You’re already asking viewers to do something with a call to action in your messages. Why not make it fun? Gamification done right can boost both engagement and productivity, because it creates a sense of play and offers a reward. That’s a win for both the viewer and the organization. 

We’ll give you gamification ideas with step-by-step advice on how to structure a contest, what kinds of rewards to offer, and examples of how to gamify messages you already have. 

- Learn what gamification is and why you should care about it

- Understand the four basic steps basic of gamification

- Get specific tips on how to apply gamification to digital signage

- Discover different types of incentives to boost participation

- Explore gamification ideas for seven markets

 

Get the FULL TRANSCRIPT HERE

Learn more about this topic in our Masterclass Guide 3: Digital Signage Content

Communications Planning for Digital Signs

Communications Planning for Digital Signs

EPISODE 13 | Guest: Debbie DeWitt, marketing communications manager for Visix

Digital signage is about reaching people, engaging people, and getting them to do something. Don't get bogged down in the technology. Don't get bogged down in day-to day tasks. You really need to think strategically about all stages of the communications process.

In this podcast, we’ll give you a good grounding in the basics of communications planning to help make your digital signage more efficient and effective.

- Find out why you need a communications plan

- Understand each stage in the communications cycle

- Get real-world tips for strategic messaging

- Learn the six Ds of communications

- Explore how to craft a written communications plan

 

Get the FULL TRANSCRIPT HERE

Learn more about this topic in our Masterclass Guide 2: Digital Signage Communications Planning

Best Practices for Digital Signage Layouts and Playlists

Best Practices for Digital Signage Layouts & Playlists

EPISODE 12 | Guest: Jill Perardi, creative services manager for Visix 

What you put on your screens is important, but so is how you put it on them. And when. And how often.  Too much content can drive your audience away, and too little can make them uninterested in what you’re showing. You’ve spent time crafting the perfect messages, and just as much thought needs to go into your digital signage layouts and playlists. 

As with many things, the best practices come down to “it depends”. We’ll go through some real-world examples to help narrow that down, talking about the best ideas for how to divide up your screen real estate, when to publish which messages, how to organize playlists, when to use audio, and more.

- Learn about using attractors in layouts

- Understand layout designs for different audiences

- Get tips on how to organize playlists

- Appreciate the advantages of daypart scheduling

- Know when to use video and audio

 

Get the FULL TRANSCRIPT HERE

Learn more about this topic in our Masterclass Guide 4: Digital Signage Design

Metrics and Measures on Digital Signs

Metrics & Measures on Digital Signs

EPISODE 11 | Guest: Sean Matthews, president and CEO of Visix 

The modern workplace thrives on data – it stimulates teamwork, drives performance, provides transparency, and allows the organization to see how they’re performing against goals. Since you’re already using your screens to motivate your audience, it’s just common sense to include metrics on digital signs. 

In this episode, we’ll look at data mapping, data-triggered content, data visualizations and other unique ways to use your digital signs to create a productive and mutually beneficial feedback loop between management and employees. 

- Learn how metrics on digital signs can affect human behavior

- Explore data mapping to external sources

- Understand data-triggered content and how it is different

- Know the difference between data visualizations and dashboards

- Get real-world examples of metrics and gamification

FULL TRANSCRIPT 

Learn more about this topic in our Masterclass Guide 2: Digital Signage Communications Planning

16 Digital Signage Start Up Tips

16 Digital Signage Start Up Tips

EPISODE 10 | Host: Derek DeWitt, communications specialist for Visix 

You’ve selected a digital signage vendor with all the components and services you’ll need. So, just pick a date for installation, right? Nope. Even though you’ve worked out a lot of details for your system in order to shop around and buy it, you still have more to do to ensure your implementation is a success. Putting together a digital signage start up plan will save you time and headaches in the long run. 

In our podcast, we give you a 16-step guide to put everything in place before a single screen goes on the wall. We’ll discuss ideas on best practices with some seasoned advice, and also cover how to avoid some typical pitfalls.

-Get step-by-step advice on building a digital signage start up plan

-Understand who needs to be involved at each phase

-Review how to organize goals, infrastructure and content plans

-Learn how to employ training, policies and user roles

-Find out how to successfully pilot, launch, test and maintain your system

FULL TRANSCRIPT  

Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview

Launching a Digital Signage Pilot

Launching a Digital Signage Pilot

EPISODE 9 | Guest: Ellyce Kelly, client relationship manager for Visix 

Running a digital signage pilot is a vital step for every installation, no matter the size. Whether you’re launching a new system for the first time, or adjusting one that has changed or grown, you need to be able to see how things will go before you “go live” in front of your audience. 

It’s better to make a few mistakes during a pilot than when the audience you’re trying to impress is watching. Consider it something like a dress rehearsal. Whether you’re trying out new software for the first time or overhauling your look, a pilot gives you a chance to launch, measure and adjust without alienating viewers. 

However, there are right and wrong ways to approach a pilot. You need to make sure to include all stakeholders, have measurable goals and reasonable timelines. Doing it half-baked can be as bad as not doing it at all. 

 

-Understand the benefits of running a digital signage pilot

-Get an overview of the pilot process

-Explore different types of pilot goals

-Learn how to assemble and train your team

-Review how to assess and adjust

 

 Get the FULL TRANSCRIPT

Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview

Digital Signage Design Primer 2 - Practical Tips

Digital Signage Design Primer 2 - Practical Tips

EPISODE 8 | Guest: Jill Perardi, creative services manager for Visix 

If people don’t like what’s on your screens, they won’t look at them. It’s that simple. If your screens are boring or ugly, people won’t just tune out, they’ll turn off. And that means you’re spending a lot of time and money for no good reason. 

What constitutes “good design” is a subjective topic, but there are some tried-and-true practices you can employ to make sure your screens attract attention, engage viewers, and reinforce your message instead of detracting from it. 

If you’re tasked with creating content for screens, you may not have had design training. Or, you’ve been trained on PowerPoint or print design, but not this specific medium. This podcast, a companion to our previous one, will give you practical digital signage design tips that you can start using today.

 

- Get our top six digital design tips.

- Learn how to reinforce brand standards in your designs.

- Understand how to use backgrounds effectively.

- Explore how themes and templates can improve designs and streamline workflows.

- Consider how display specs, interactivity and ADA requirements affect design.  

 

GET THE FULL TRANSCRIPT HERE 

Learn more about this topic in our Masterclass Guide 4: Digital Signage Design

12 Ways to Increase Engagement with Digital Signs

12 Ways to Increase Engagement with Digital Signs

EPISODE 6 | Guest: Ellyce Kelly, client relationship manager for Visix

Effective communication drives employee engagement and improves financial performance. Digital signage is one of the most powerful communication tools an organization can use to help foster and maintain high engagement levels. 

A Gallup poll showed that effective employee engagement leads to higher productivity, profitability and customer ratings. It also helps to lower absenteeism, turnover, quality defects and safety incidents. All of this leads to a happy, healthy workplace with measurable bottom-line results. 

Engagement with your external audience is also important, creating higher involvement and event attendance, improved safety, increased revenues, a better sense of community and an improved overall visitor experience. 

No matter who your digital signs are in front of, you need to engage them or you’re wasting time and money. 

 

- Understand why engagement matters to your organization.

- Explore concrete ideas on how to attract viewers.

- Learn basic design tips for creating effective screen content.

- Discover the advantages of interactive touchscreens.

- Get 12 tips to increase engagement with your digital signage.

 

BONUS: Get our handy infographic outlining these 12 steps for quick reference.

GET THE FULL TRANSCRIPT HERE 

Learn more about this topic in our Masterclass Guide 2: Digital Signage Communications Planning

14 Quick Digital Signage Content Ideas

14 Quick Digital Signage Content Ideas

EPISODE 5 | Guest: Ellyce Kelly, client relationship manager for Visix

Content is king in communications, and with digital signage it is literally the entire point. Sure, your screens might look good, but if what’s on them has no value to the audience, they’ll just stop paying attention. 

It can be difficult to come up with something new to show on your screens every single day, but that’s the goal. We’ve put together this podcast to help give you some digital signage content ideas and inspiration. There are some things you can create on your own, but you also probably have a lot of existing content that can be repurposed for your digital signs, and a lot of great sources for content within your organization. 

 

- Understand how to source and convert PowerPoint presentations for digital signage.

- Learn about turning your print materials into digital messaging.

- Recognize when and where to use videos on digital signs.

- Explore interactivity for engagement, with or without touchscreens.

- Get 11 more great ideas for digital signage messages that will engage viewers.

 

BONUS: Get our Digital Signage Cheat Sheet with 100 content ideas. 

GET THE FULL TRANSCRIPT HERE 

Learn more about this topic in our Masterclass Guide 3: Digital Signage Content

How to Connect with Three Generations in the Workforce

How to Connect with Three Generations in the Workforce

EPISODE 4 | Guest: Debbie DeWitt, marketing communications manager for Visix

The days of impersonal employment are over. Sure, in our grandparents’ day, it was enough to have a job that paid well enough to raise a family, and after 50 years you got a gold watch. But the 21st century is a very different time, and people’s expectations and motivations have changed drastically. 

A lot of this shift in focus was started by the Baby Boomers, who wanted a new approach to the work environment, and then continued by their children, Generation X. The newest generation in the workforce – millennials – are the product of these changes in perspective, and what they want is very different than previous generations. 

This podcast continues our conversation about audience motivations in our previous episode. We take a look at each of the generations in the workforce, with special emphasis on millennials who have drastically changed the workplace culture. To be effective communicators, we need to understand these differences in order to appeal to each generation in the workplace. 

 

- Understand the differences in the generations currently in the workplace.

- Get tips to engage Boomers and Gen X with different content types and designs.

- Learn what’s important to millennials and why you should care.

- Explore the new workforce, their priorities, and what to show on signs to engage them. 

 

GET THE FULL TRANSCRIPT HERE 

Learn more about this topic in our Masterclass Guide 2: Digital Signage Communications Planning