Our award-winning podcast gives you practical advice from experts on systems, communications, content and design. Whether you’re using digital signage, or just considering it, we help you communicate better.
Episodes
Tuesday Mar 09, 2021
Tuesday Mar 09, 2021
Work From Home: Tech, Trends & Benefits
EPISODE 57 | Guest: Jonathan Blackwood, editorial director of Commercial Integrator and editor-in-chief of My TechDecisions
How we work is changing, partly because of circumstance and partly due to technology. The pandemic has forced us to conduct the largest workplace experiment in history, but work from home was already a strong movement in the labor market, and has shown positive results for both organizations and their employees. Now that we’ve been forced to adapt, things will never be the same again.
Jonathan Blackwood shares some insights into what will change, what won’t, and even more importantly, why. He also talks about how productivity, health and safety and education are all being affected.
Remote working and learning technology are certainly at the forefront of these changes, but it’s also affecting everything from how managers approach goal setting to talent attraction and retention, to scheduling and collaboration, to space configuration and management.
- Learn about business agility and why it’s key for today’s workplace
- Discover how work-life balance benefits both employer and employees
- Hear how flexibility and hybrid schedules are increasing productivity
- Explore how to leverage in-office and out-of-office technologies
- Consider how digital signage fits into the new, emerging workplace
- Understand why surveys are essential to successfully adopt WFH practices
See the full transcript HERE
Keep up to date with the industry, technologies and more at My TechDecisions and Commercial Integrator.
Tuesday Feb 23, 2021
Tuesday Feb 23, 2021
The Client Onboarding Process & Why It Matters
EPISODE 56 | Guest: Jill Perardi, director of professional services, Visix, Inc.
Software companies are using the HR term “onboarding” to describe the process of familiarizing clients with their products and services, and helping them become proficient enough to achieve their goals. Digital signage is a unique medium, so establishing a partnership between client and vendor is vital to a successful deployment.
Jill Perardi takes us through the client onboarding process at Visix. This gives clients an idea of what they should expect when buying AxisTV Signage Suite software. It also provides a roadmap that clients can use with other software vendors to ensure they get the most from their investment.
- Learn what onboarding is & why it’s important
- Walk through the steps of the Visix onboarding process
- Understand who needs to be involved at each stage
- Discover how success measures shape each step of the process
- Know what to expect and what to ask any company you deal with
See the full transcript HERE
For more help planning your digital signage success, download our Digital Signage Best Practices Guide.
Tuesday Feb 09, 2021
Tuesday Feb 09, 2021
How (Not) to Communicate Effectively
EPISODE 55 | Guest: Dave Haynes, founding editor for Sixteen:Nine, host of the 16:9 Podcast & digital signage consultant
Dave Haynes began in newspapers but started focusing primarily on digital signage and marketing 15 years ago. His refreshing take on how to keep communications honest has made Sixteen:Nine one of the go-to sources in the industry. In this episode, he shares some tips on how to communicate effectively with an audience and how not to screw up your press releases.
Clear, concise communication is essential in all mediums, so you can apply this advice not only to your press releases, but also your digital signage content, social media and other messaging. Get suggestions on how to communicate both efficiently and effectively:
- Learn what not to do if you want your story published
- Discover the benefits of hyper-targeting
- Understand the Five Ws & how they can transform your text
- Consider how buzzwords & quotes can hurt you
- Get advice on how to submit images & video
- Hear about queue management & other trends
See the full transcript HERE
For more insights see Sixteen:Nine: All Digital Signage, Some Snark and the 16:9 Podcast
Tuesday Jan 26, 2021
Tuesday Jan 26, 2021
How Digital Signage Technologies Are Adapting to COVID-19
EPISODE 54 | Guest: Bradley Cooper, Editor for Digital Signage Today
2020 presented a number of challenges, but also a lot of opportunities. Organizations of all types are finding new and improved ways of getting their message out to audiences. New digital signage technologies are being adopted and adapted to meet post-COVID needs, and will point the way forward far into the future. Agility, versatility and integration are key to navigating the new communications landscape.
In this episode, we talk to Bradley Cooper of DigitalSignageToday.com about how companies and retailers have already adapted, and what we might expect in the coming year.
- Learn about new touchless solutions for interactive screens & kiosks
- Gain insight into how communications are becoming more targeted & personalized
- Discover how digital signage is using AI, IoT &facial identification
- Understand the emerging omnichannel communications method
- Explore how organizations are using digital signs for safety & to control traffic flow
- Hear real-world examples of dos & don’ts
See the full transcript HERE
Get updates on news, events, trends and people in the digital signage and digital out-of-home industries at Digital Signage Today.
Tuesday Jan 12, 2021
Tuesday Jan 12, 2021
It's Time for a Digital Signage Content Refresh
EPISODE 53 | Guest: Debbie DeWitt, marketing communication manager for Visix, Inc.
With the start of a new year, this is the perfect time to give your screens a makeover: try a new layout, pep up your message designs and get your user accounts in order. Even a limited content refresh can increase engagement.
Remember that the goal is to cut through the noise, grab people’s attention and get them to take your call to action. Since your digital signs are competing with a lot of sensory input, changing things up from time to time is an easy way to entice more viewers. However, any successful content refresh strategy has be done in a methodical, measurable way, so you can tell what is and isn’t effective.
In this episode we’ll give you some quick tips on what to refresh, how often and how easy it can be:
- Hear about the cocktail party affect and how the brain filters information
- Explore how to update layouts – new designs, arrangements and themes
- Learn to reimagine and refresh evergreen message elements
- Discover quick update ideas for time, date, weather and other feeds
- Get tips on refreshing playlists and calls to action
- Understand the importance of software, hardware and user updates
See the full transcript HERE
Need some content inspiration? Grab our infographic with 100 Digital Signage Message Ideas.
Tuesday Dec 29, 2020
Tuesday Dec 29, 2020
AV & Digital Signage Trends for 2021
EPISODE 52 | Guest: Brian Galante, president & owner of Dimension PR
At the end of 2020, we’re looking at future AV and digital signage trends in the new work-from-home and hybrid culture. As large corporations work to integrate with the home office, AV and IT technologies are adapting at an unprecedented rate.
In this episode, Brian Galante of Dimension PR gives us his predictions based on his work with top vendors in the broadcast and professional AV industries. We also explore how PR fits into a comprehensive marketing and digital signage strategy:
- Understand public safety messaging for 2021 & beyond
- Learn about the convergence of DS & security solutions
- Hear how AV & IT are bridging in-office & at-home meetings
- Explore infrastructure & equipment for effective collaboration
- Get tips on how to work PR into your onscreen messaging
See the full transcript HERE
Learn more about Brian Galante and Dimension PR at www.dimensionpronline.com
Tuesday Dec 15, 2020
Tuesday Dec 15, 2020
A/B Testing for Digital Signage Content
EPISODE 51 | Guest: Debbie DeWitt, marketing communications manager for Visix
Measuring success is critical for modern communicators, and experimenting with A/B testing gives you data that you can analyze for actionable results to improve your workflows and audience response.
Implementing a well-executed and consistent A/B testing strategy can help you improve your digital signage messages, layouts, designs, imagery, headlines, and more. But there are a few things to consider before just jumping in. You want to make sure you’re testing the right things in the right way. And always keep the focus on the main goal of any communications, which is engagement.
- Learn about the different digital signage elements you can test
- Understand the basic methodology for successful A/B testing
- Get tips on how to focus the scope of your split tests
- Explore the ROI benefits of continuous improvement
- Hear how to parse the data you gather
See the full transcript HERE
Get more tips in our Masterclass Guide 2: Digital Signage Communications Planning Guide
Tuesday Dec 01, 2020
Tuesday Dec 01, 2020
ADA Guidelines for Digital Signage
EPISODE 50 | Host: Derek DeWitt, communications specialist for Visix, Inc.
Professional communication is about inclusion. The number and type of disabilities are more prevalent and varied than you might think, and include everything from physical to visual to hearing impairments and more. And with an aging population, it’s more important than ever before to ensure everyone can access and engage with your communications.
The Americans with Disabilities Act lays out steps for how you can ensure your facility, and your visual communications, are accessible to everyone. In this episode, we focus on tips for ADA guidelines for digital signage, specifically:
- Learn about how and where to mount screens
- Explore guidelines for keypads, kiosks and touchscreens
- Consider voice-responsive technology and EZ Access devices
- Discover how contrast, color, fonts and icons can help color blind viewers
- Get lots of links to helpful online resources
Get the full transcript HERE
Learn more about this topic in our Masterclass Guide 4: Digital Signage Design
Tuesday Nov 17, 2020
Tuesday Nov 17, 2020
How to Make Internal Communications More Authentic
EPISODE 49 | Guest: Ray Walsh, independent internal localization consultant & author of Localizing Employee Communications
How do you engage people but still maintain consistency in branding and messaging? How can you express your corporate culture while being authentic, comprehensible and engaging at the same time?
As in all good communications, the key is to focus on the audience – who they are, what they’re interested in and what their context is. But that’s just the first step, after you get to know your audience, you still have to craft messaging that will appeal to them.
In this episode, localization and communications expert Ray Walsh gives advice on how we can get across what we need to and yet still sound human.
- Learn how to avoid jargon (write to your mother)
- Get tips to simplify and focus your message
- Explore how being authentic leads to more engagement
- Embrace revisions, review and more revisions
- Hear how localization can help frame corporate messaging
See the full transcript HERE
Check out Ray’s book Localizing Employee Communications at Amazon or direct from XML Press
Tuesday Nov 03, 2020
Tuesday Nov 03, 2020
Using Digital Signage for Activism & Inclusion
EPISODE 48 | Guest: Debbie DeWitt, marketing communications manager for Visix
Engaging your audience with digital signage means including them in the conversation. There’s a lot going on in the world that’s more than just the day-to-day grind of work or classes, and part of your communications strategy should take that into account.
In this episode, we cover five aspects of incorporating activism and inclusion into your messaging: culture, education, trust, respect and events. Learn how you can use your digital signs to include people in your organization at multiple levels, educate your audience on what’s important to you, and reinforce what’s important to them.
- Understand why you need to focus on people first
- Learn to define and reinforce your organizational culture on screens
- Explore how to encourage inclusion and respect in your facilities
- Consider causes and how to advertise them correctly
- Discover how to build trust and transparency by being accurate and timely
- Get tips on how to support events with more than just schedules
See the full transcript HERE
Get more content ideas in our Masterclass Guide 3: Digital Signage Content
Tuesday Oct 20, 2020
Tuesday Oct 20, 2020
Automated Digital Signage – Set It and Forget It
EPISODE 47 | Guest: Jill Perardi, director of professional services, Visix, Inc.
Digital signage doesn’t have to be a lot of work. Any good content management software will let you pull in feeds and data from other sources like calendar apps, websites, news sources and more. Even tools like Microsoft Excel can be used to manage information off screen, and that data will update all on its own once it’s embedded in your message or layout.
With automated digital signage content, you can set it up once and just let it run. You’ll not only guarantee that you’ll always have fresh, relevant content for your audience, you’ll free up your time to concentrate on more specific, time-sensitive campaigns.
In this episode, we’ll continue our tips on auto-updating content, and expand on some new sources and ideas that can save digital signage managers time while attracting and engaging more viewers.
- Learn how automation benefits both digital signage managers and viewers
- Understand how attractors can increase engagement with all of your content
- Explore data-fed solutions like event boards, menu boards and directories
- Get tips on how to set up social media, countdowns and countups
- Consider content subscriptions, news-in-pictures and signage kits
See the full transcript HERE
Learn more about this topic in our Masterclass Guide 3: Digital Signage Content
Tuesday Oct 06, 2020
Tuesday Oct 06, 2020
Digital Signage for Health and Safety
EPISODE 46 | Guest: Trey Hicks, chief sales officer, Visix, Inc.
Safety is important in all work environments, but it’s paramount in manufacturing and industrial settings. Accidents can cause serious injury, damage equipment and cost the organization a lot of money.
Digital signage can help safety managers train new employees and remind workers about current procedures and protocols, as well as engage and motivate people across the organization. And it’s not just health and safety – digital signs can increase engagement with motivational messages, calls to action and realtime metrics on screens.
Safety is never one and done – it requires constant and consistent education and motivation. Digital signs can help you keep all your employees safe and informed, comply with OSHA and ADA requirements, and have a more productive workforce.
- Understand how digital signage can unite communications across shifts and specialties
- Learn the benefits of digital safety communications over OSHA posters
- Explore ways to promote training and increase engagement
- Discover how realtime data can increase productivity
- Get real-world examples of how Visix manufacturing clients are using digital signs
- Consider safety message subscriptions to take the burden off content creators
- Hear how safety messaging can help during the COVID-19 pandemic
See the full transcript HERE
Additional Resources:
- Download our infographic: Using Digital Signage for Better Safety Communication
- Download our white paper: Drive Change and Improve Safety with Digital Signage for Manufacturing Facilities
Tuesday Sep 22, 2020
Tuesday Sep 22, 2020
Calls to Action - Examples & Advice for Digital Signage
EPISODE 45 | Guest: Ellyce Kelly, professional services consultant, Visix, Inc.
A call to action is a short, clear instruction that motivates your audience to do something, like “register now” or “learn more”. And in visual communications and digital signage, the call to action is the most important part of every message you publish. It not only prompts action; it gets people actively engaged and provides you with a way to measure whether or not your messaging is effective.
It might sound basic, but, as in all communications, there are some dos and don’ts. We’ll walk you through some best practices for how to create compelling calls to action, with 12 tips that have been proven to work on digital signs.
- Get easy call to action examples you can use today
- Learn how to leverage QR codes for higher response rates
- Understand how to craft concise, motivating messages
- Consider language register, verbs, triggers and symbols
- Explore gamification, cross-promotion and ROI measures
See the full transcript HERE
Get more advice in our infographic 12 Best Practices for Calls to Action on Digital Signs
Tuesday Sep 08, 2020
Tuesday Sep 08, 2020
Localization & Why It Matters
EPISODE 44 | Guest: Ray Walsh, independent localization expert, author of Localizing Employee Communications
We talk a lot about audience engagement with digital signage, and one way to ensure people pay attention and care about what you’re showing is to make it relevant to their environment. Localization means adapting communications to the specific location and audience you’re trying to reach, and is a vital element to any good communications plan.
Localization expert Ray Walsh talks about where this movement comes from, gives examples of companies that do a good job, and not such a good job, and gives tips for adapting both internal and public-facing messaging for the best possible customer experience.
- Learn what localization is
- Understand the differences between global branding and local messaging
- Consider how to adapt global brand standards
- Explore how to use photos correctly and effectively
- Examine communication within the content chain
- Get tips to avoid common pitfalls when localizing content
Get the full transcript HERE
Learn more about this topic with Ray’s book, Localizing Employee Communications from Amazon or Barnes & Noble, or direct from XML Press.
Tuesday Aug 25, 2020
Tuesday Aug 25, 2020
Digital Wayfinding 101
EPISODE 43 | Guest: Jill Perardi, creative services manager for Visix
Wayfinding at its most basic level is simple – help people get from point A to point B. But there’s a lot more to effective wayshowing than just putting up a map, especially once you decide to go digital. Digital wayfinding needs to be well planned and well designed with the user experience always the priority.
The tradeoff for that extra work is that you also have more possibilities and options to engage your audience. In this episode, we’ll explore digital wayfinding options and best practices for static screens, interactive touchscreens and smartphones, and cover the basics of what you need to get started.
- Start with a goal, a team and a plan
- Maps: where to get them and what goes on them
- Use color coding and landmarks
- No touchscreen? No problem. Put wayfinding on static displays
- Design for the user, environment and screen size
- Weigh time and budget against the visitor experience
- Consider ADA guidelines and mobile options
- Use a voice user interface for hands-free interactivity on any screen
See the full transcript HERE
Download our white paper: 10 Steps to Successful Interactive Wayfinding
Tuesday Aug 11, 2020
Tuesday Aug 11, 2020
Why You Need Room Signs Instead of Tablets
EPISODE 42 | Guests: Sean Matthews, president & CEO of Visix and Joe Murray, system engineer and architect for Visix
For space management, nothing is as effective as digital room signs. They’re more efficient, more flexible and even more cost effective over time. And while it might be tempting to just use consumer-grade tablets, room signs are purpose-built for enterprise applications.
Sean and Joe talk about the different room sign solutions that Visix offers, which works best in what environment and what features are best for different user scenarios. They also cover the shortcomings of trying to use tablets to display event schedules 24/7.
And yes, this podcast episode is about specific Visix products. It’s our podcast, after all. And even if you’re shopping for room signs from several vendors, this podcast will give you some helpful tips.
- Learn why room signs are the essential modern space management solution
- Meet the most customizable room sign in the world – the Touch10
- Consider Connect room signs for turnkey room and resource management
- Manage collaboration and hoteling spaces with wireless electronic paper (EPS) E Ink room signs
- Understand what type of room signs work best in different environments
- Hear the disadvantages of using consumer tablets instead of purpose-built room signs
See the full transcript HERE
Download our white paper for Meeting & Space Management Tips
Tuesday Jul 28, 2020
Tuesday Jul 28, 2020
Reopening After COVID-19 - Digital Signs for Safety
EPISODE 41 | Guest: Debbie DeWitt, marketing communications manager for Visix, Inc.
As facilities reopen after restrictions are relaxed, it’s vital to communicate any and all new policies to people entering your building or campus. Digital signage can help you reopen safely after COVID-19 by showing restrictions and reminders to returning employees, students and visitors, and can be updated immediately as the situation changes.
Effective messaging on screens can help reduce the risk of infection, ease tensions, create community and help people understand not just the “what” but the “why” of new guidelines. By reinforcing safety and safeguards on digital signs, you can support and encourage people as they return to their lives and their livelihoods.
In this episode you’ll:
- Hear practical examples for reopening messages
- Take a tour through a facility to find out what to put where
- Explore messaging for guidelines, reminders and traffic control
- Understand the need for fun, inspiration and community building
- Learn how to minimize germ transmission on touchscreens
- Get free tools to help you reopen safely
See the full transcript HERE
More information on this topic:
- Get the infographic: 12 Ways Digital Signage Can Help You Reopen Your Facility
- Read the blog: How Digital Signage Can Help You Reopen Safely
- Download free digital signage messages
Tuesday Jul 14, 2020
Tuesday Jul 14, 2020
10 Quick Digital Signage Tips for CMS Managers
EPISODE 40 | Guest: Ellyce Kelly, client relationship manager, Visix, Inc.
Everyone loves a top 10 list, so here are 10 quick digital signage tips for any CMS manager. Whether you’re in the planning stages, or have had your digital signage system up for a while, this expert advice is sure to help you invigorate and even revitalize your communications, no matter who your audience is.
- Clean out your playlists
- Design a new layout
- Refresh recurring messages
- Automate as much as possible
- Pull in social media
- Use animated backgrounds
- Change-up your calls to action
- Walk around
- Survey your audience
- Try gamification
See the full transcript HERE
Get more advice in our Masterclass Guide 2: Digital Signage Communications Planning
Tuesday Jun 30, 2020
Tuesday Jun 30, 2020
Voice-Activated Signage Explained
EPISODE 39 | Guest: Trey Hicks, chief sales officer, Visix, Inc.
Interactivity is becoming ubiquitous in digital signage, and today there’s a new way to interact with the screen: voice interface. Yes, just talk to the screen, ask for what you want to see, and it shows you that content.
This hands-free method is perfect for today’s audiences because it mimics smart speakers and other digital assistants we already use at home. And at a time when things like germ transmission are on everyone’s minds, it offers a hygienic way to get what you need without undue risk.
- Learn about increasing engagement and lowering health risks with voice-activated signage
- Understand the difference between natural language processing and speech recognition
- Hear the easy 1-2-3 of setting up voice interaction for any screen
- Think about adding voice to meeting room signs
- Make video walls even more impressive with voice
- Explore what the future of interactivity may hold
See the full transcript HERE.
See voice-activated digital signage in action: https://youtu.be/wGpkRwr5AqU
Tuesday Jun 16, 2020
Tuesday Jun 16, 2020
Video Walls - The Ins & Outs
EPISODE 38 | Guest: Joe Murray, systems engineer and architect, Visix, Inc.
Video walls are big, bold and beautiful, and they always capture attention. But it’s more than just tossing a few screens on a wall and running a video. There are a bunch of factors to consider when planning and implementing a video wall installation – the screens, the players and the content all have to work together to create the “wow factor” you’re looking for. And planning and testing things out in advance is critical to ensure everything looks as good as possible before you go live to your audience.
But can you have a cool video wall without breaking the bank? We’ll explore costs, equipment, content and real-world examples of successes and fails in this podcast.
- Learn about display and player options
- Find out how bezels can make or break a video wall
- Explore content ideas and design tips for video walls
- Understand some common pitfalls and how to avoid them
- Hear about some great installs, and a couple of not-so-great ones
See the full transcript HERE
Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview and our blogs about video walls.
Tuesday Jun 02, 2020
Tuesday Jun 02, 2020
Interactive Wayfinding & Directories - Plan for Success
EPISODE 37 | Guest: Jill Perardi - creative services manager, Visix, Inc.
One way to improve the visitor experience is by offering interactive wayfinding and directories. But what exactly does that involve? How do you design and manage the project? And who will maintain it?
The key to a successful wayfinding project is to plan out your steps in advance, and adjust as needed before ever going live in front of the audience. The more you do on the front end, the fewer headaches on the back end.
In this episode, we walk through the entire process from concept to completion, with questions and considerations for every step.
- Understand how to assess your need and set your goals
- Learn who needs to be involved during the various stages
- Know what assets to gather and how to manage them over time
- Save time and effort by anticipating questions in advance
- Design for your audience, not yourself
- Put yourself in visitors’ shoes – test and test again
See the full transcript HERE
Learn more about this topic in our blog How to Do Digital Wayfinding Right, our podcast episode Ideas to Make Your Signs Interactive and our white paper in 10 Steps to Successful Interactive Wayfinding
Tuesday May 19, 2020
Tuesday May 19, 2020
Why Customer Experience Is the New Buzzword
EPISODE 36 | Guest: Sean Matthews, president & CEO, Visix, Inc.
Customer experience, consumer experience – it’s all about the impression you make on your audience. As people become used to always having touchscreens with them and around them, it becomes more and more important for organizations to offer information in a familiar way.
Looking at communications as an experience is the modern approach, and helps make sure that people are actively engaged in what you’re saying to them. Instead of simply replacing posters with screens, you need to maximize and personalize your digital signs and their content to match viewer expectations.
- Explore how customer expectations have changed over time
- Understand how interactivity effects the customer experience
- Consider what content is compelling for each viewer
- Learn how a voice-user interface can make any screen interactive
- Think about future-proofing and greening your technologies
See the full transcript HERE
Learn more about this topic in our white paper Touchscreens for Audience Engagement
Tuesday May 05, 2020
Tuesday May 05, 2020
Questions to Ask When Shopping for Digital Signage
EPISODE 35 | Guest: Ellyce Kelly, client relationship manager, Visix, Inc.
Digital signage software isn’t an off-the-shelf product. The content management system (CMS) you’ll need will depend on what you want to accomplish with it. We’ve put together a list of questions to ask when you’re shopping around to help you determine which system is right for your organization.
Knowing for what you want to do now – and what you might want to do in the future – before starting the purchasing process can save you a lot of headaches and money down the road.
- Learn how your audience and goals will affect workflows
- Map out who is going to use it and how
- Plan for both design freedom and limitations
- Consider data integration, interactivity and alerts
- Think about expansion to other screens and BYOD endpoints
- Don’t ignore support and services
See the full transcript HERE
Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview
Get our infographic 10 Questions to Ask When Buying Digital Signage
Tuesday Apr 21, 2020
Tuesday Apr 21, 2020
Networking Basics for Digital Signage
EPISODE 34 | Guest: Joe Murray, systems engineer, Visix, Inc.
Though the purpose and goals of digital signage might seem a bit abstract – things like engagement and return on involvement – at its heart, it’s a technology. That means screens, cables, wires, computers and other hardware. So, it’s important to understand networking basics.
Each deployment will be different, depending on a number of specifics to the physical infrastructure, internet access and security considerations. But there are some things that can apply to almost all deployments:
- Explore the differences between cloud-hosted and on-premise systems
- Understand basic networking essentials before deployment
- Look at the specific network requirements for a Visix system
- Learn how even secure facilities can take advantage of digital signage
- Think about security issues
- Don’t forget bandwidth considerations
See the full transcript HERE
Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview and the AxisTV Signage Suite Networking Guide
Tuesday Apr 07, 2020
Tuesday Apr 07, 2020
Ideas to Make Your Signs Interactive
EPISODE 33 | Guest: Jill Perardi - creative services manager, Visix, Inc.
Interactivity is ubiquitous. Websites only work through interactivity. Social media is dependent on people interacting with each other’s content. Forums and reviews are crowdsourced. And, of course, our smartphones and tablets are interactive. If you’re using digital signage, your audience expects some form of interactivity, and will tune out if it isn’t on offer.
But interaction doesn’t have to mean using touchscreens. Any way you can get your audience to participate in your digital signage messaging is a form of interaction.
In this episode, we’ll look at a number of different ways your audience can become more than just passive receivers of your content, with lots of ideas to make your signs interactive.
- Understand the benefits of interactive signs
- Get ideas for different types of interactive content
- Explore wayfinding, donor boards, timelines and more
- Consider hotspots and voice activated signage
- Learn how audiences can interact without using touchscreens
Read the full transcript HERE
Learn more about this topic in our Masterclass Guide 4: Digital Signage Design Guide